Sales Management: A Case Study of Grayl Ultralight Purifier

Running head: MARKETING
Sales management: A case study of GRAYL ULTRALIGHT PURIFIER
Name of the student:
Name of the university:
Author note:

Running head: MARKETING
George Stone (teacher): Kindly can you elaborate the mechanisms of the purification process
in further details? Characters:
Salesperon (Self)
George stone, Teacher (buyer)
Script
*I approach George Stone, my teacher for giving a demonstration of GeoPress Purifier*
Salesperson (Self): A very warm welcome to you sir.
George Stone (teacher): Thank you
Salesperson (self): Let me brief you about the purpose of meeting today.
George Stone (teacher): Yes, please go ahead.
Salesperson: We have launched a product, GeoPress purifier for catering to the water needs
of the travellers, journalists and travel bloggers when they are travel for the sake of business
purpose.
George Stone (teacher): That’s indeed a wise step of yours.
Salesperson (Self): Can I give you the demonstration regarding the functionality of the
Purifier?
George Stone (teacher): Yes sure.
The salesperson presents a practical demonstration of how the purifier works.
George Stone (teacher): Wow.....that’s interesting.
Salesperson (self): Now, I would like you to respond to some of the questions, which would
be crucial in terms of enhancing the standards and quality of the purifier.

Running head: MARKETING
George Stone (teacher): Well......ok
Salesperson (self): Firstly, tell me your opinions about tap water?
George Stone (teacher): I think tap water is safe for consumption, as it kills high level of
pathogens. I can cite the study conducted by USA, EPA and Canada, which reflects the
presence of large impurities like heavy metals like arsenic, lead and iron
Salesperson (self): I got your point. Now let me make you acquainted with the role of carbon
used in the GRAYL filters.
George Stone (teacher): Sure, please go ahead.
Salesperson (self): You would be surprised to know that the carbon used in the production of
the filter has been tested in the laboratory by the experts. According to the results, the carbon
reduces the contaminants, making the water safe for consumption.
George Stone (teacher): That’s means using the filter would reduce my concerns regarding
drinking pure water when I am travelling?
Salesperson (self): You are absolutely right. Now, tell me your opinions about activated
carbon.
George Stone (teacher): Well, activated carbons possesses flexibility in absorbing the natural
organic compounds and synthetic organic chemicals in the drinking water.
Salesperson (self): I really need to praise your knowledge, sir.
George Stone (teacher): Don’t get depressed. With practice, your skills, knowledge and
expertise would enhance.
Salesperson (self): Thank you sir. Moving on to the next question, can you narrate any of the
needs, of which you have been deprived during your travelling?