Marketing Sales and Negotiation skills

This report discusses the impact of external factors on the business of B&Q and the SWOT analyses of the company. It also provides recommendations for the marketing mix of the organization. Improve your marketing, sales, and negotiation skills with Desklib.

Marketing Sales and
Negotiation skills

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
PESTEL Analysis........................................................................................................................1
SWOT Analysis...........................................................................................................................5
Marketing mix .............................................................................................................................5
Suggested Marketing Mix Recommendations Table conclusion ....................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing refers back to the manner of stimulating the call for of products and
offerings via way of means of using a wide variety of advertising and marketing practices inside
the market. Marketing is one of the critical ideas of the present enterprise which allows the
control to boom the extent of income inside the market. One of the critical characteristics of
advertising and marketing is that it allows the organization to address the competitive advantage
inside the market. As there is a wide variety of organizations behavior their enterprise in the
equal enterprise which will increase the opposition and leads to a fee conflict in an enterprise.
Marketing allows the organization to manipulate all its assets and utilize them for the success of
advertising and marketing targets of the organization. The organization which is chosen here to
demonstrate this report is B&Q. It is a British Multinational organization that operates its
business in the retail industry of the United Kingdom. This record is primarily based totally on
the advertising analyses of the company. It offers a description associated with the effect of
micro and macro elements on the advertising of the company. It additionally includes different
factors of advertising blend which displays the product and provider method of the company.
MAIN BODY
PESTEL Analysis
Political
The political aspect of the macro analyses is associated with the impact of various kinds of
guidelines and rules evolved via way of means of the authorities for an enterprise organization. It
is analyzed from the marketplace that the authorities of the UK have wrecked all of the
agreements of exchange which they've made with the European Union and withdraw their
support. The other thing which affects the enterprise of B&Q is the strict rule made via way of
means of the authorities of the United Kingdom. The effect of Brexit is very bad for the
enterprise of the company as corporations are going through issues to operate their enterprise in
European countries because the fees of transportation and wages of labor increase. The
management of B&Q has a high share of business in the Uk market which is affected by the
strict policies of the government (Barney, 2018).
Economic
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It is related to the effect of the diverse financial issue on the talents of the entity. There is a huge
style of financial factors are present inside the market along with unemployment, growth rate,
deflation, inflation, and plenty of more (Brown, Kivimaa, and Sorrell, 2019).COVID-19
pandemic is the factor that breaks the general shape of the financial system and allows all of the
elements to mirror a terrible boom inside the market. It is critical for the control of the employer
to examine these kinds of elements deeply.
Social
The control of B&Q has a presence in their enterprise in more than one hundred international
locations of the world. All the international locations are having diverse ways of life and culture
which control the corporation follows. If the control of B&Q has accompanied the subculture
with their product variety then it turns into fantastic for the control of the employer. If the
fabricated from the employer contradicts the subculture and subculture of the UK then it
influences negatively (Poblete and Bengtson, 2020).
Technological
It refers back to the influences of an era of innovation in the commercial enterprise of the
company. There is a quantity of technology that is a gift inside the marketplace that may be
utilized by the company and makes the system in their commercial enterprise greater and less
complicated inside the marketplace. if the control of B&Q makes sizeable funding of their
studies an improvement branch then the improvement of the latest era will become feasible
within the organization.
Environmental
The safety of the surroundings is one of the essential and worrying issues of the marketplace and
valuable our bodies have developed some regulations and policies which the control of the
organization has to comply with the time of business (Dastan, 2018). The control of B&Q has
participated in the quantity of surroundings safety programs which makes the enterprise extra
aggressive inside the market. The effect of those efforts of the corporation is effective on the
enterprise of the corporation as it gives help from the authorities bodies.
Legal
Many guidelines and rules are evolved via way of means of the authorities of the reputable states
which the organization has to comply with including minimal wages, worker safety, and lots
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more. The control of the enterprise wants to observe those policies so that it could be blanketed
from a range of fines and consequences from the government.
Factor Impact
Political The worrying thing about the
macro analyses is associated
with the impact of various
kinds of guidelines
The effect of Brexit is very bad
for the enterprise of the
company as corporations are
going through issues.
Economic It is related to the effect of
the diverse financial issue on
the talents of the entity.
COVID-19 pandemic is the
factor that breaks the general
shape
Social The control of B&Qhas a
presence in their enterprise
If the control of B&Q has
accompanied the subculture
Technological It refers back to the
influences of era and
innovation in the
commercial enterprise of the
company.
if the control of B&Q makes
sizeable funding
Environmental The safety of the
surroundings is one of the
essential and worrying issues
The control of B&Q has
participated in a quantity of
surroundings safety programs
Legal There are many guidelines
and rules
The control of the enterprise
wants to observe those policies
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SWOT Analysis
Strength:- It is one of the essential power of an organization is its four hundred shops and nearly
30,000 employees. The first store inside the UK to provide a nationally identified Home
Improvement qualification that is authorized with the aid of using the main awarding frame City
& Guilds. third biggest inside the global with greater than 60 shops opened across the world
Awarded chain-of-custody certification for each Forest Stewardship Council (FSC) and
Programme for the Endorsement of Forest Certification schemes (PEFC) Strong logo call inside
the UK (de Oliveira and Ahmed, 2021). It is one of the most important in Europe with a sturdy
presence in China as well
Weakness:- The weaknesses of a logo are positive elements of its enterprise which can be it
could enhance the growth of its role further. Certain weaknesses may be described as attributes
that the employer is missing or wherein the competition is better. Here are the weaknesses inside
the B & Q SWOT Analysis: Legal troubles have harmed the logo photograph on some occasions.
Intense opposition from international gamers and restricted logo differentiation
Opportunity:- The possibilities for any logo can encompass regions of development to boom its
enterprise. A logo's possibilities can lie in geographic expansion, product improvements, higher
verbal exchange, etc. Following are the possibilities in B & Q. It Constantly developing new,
differentiated, Innovative, and huge variety of merchandise Good global presence. One Planet
Living enterprise that allows you to lessen its effect on the world's resources. Introduction of 60
double-decker lorries, a pass already saving 4,800 miles and 4,600kg of emissions a day
Threats:- The threats to any commercial enterprise may be elements that may negatively affect
its commercial enterprise. Some elements like elevated competitor activity, converting
authorities policies, exchange services or products, etc. may be threats. . Volatile sales make
making plans difficult. Several impartial lawn centers pose hard opposition via way of means of
elevated nearby advertising and advanced use of technology. Changes with inside the manner
purchasers save and spend and different converting customer styles will be a chance to B&Q's
performance
Marketing mix
Product
The control of B&Qpresents a varied variety of merchandise inside the marketplace
which might be meal merchandise, splendor merchandise, domestic care pores, skincare, and lots
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more. The control of the enterprise used a Unique product approach beneath neath which they
offer a quantity of particular merchandise to the organization. The control needs to broaden the
goods in line with the wishes and preferences of the personnel so that it turns into viable for them
to end up successful (Kang, Diao, and Zanini, 2020).
Price
The controlling employer used aggressive pricing coverage of their running which
enables them to obtain an aggressive advantage. Under this strategy, the costs the relatively low
as with their competitors. The market-oriented pricing technique entails setting price elements
based mostly on purchaser gadgets market elements. For example, B&Q uses competitors’
pricing to determine the most appropriate expenses. On the other hand, the pinnacle
magnificence pricing technique consists of expenses which is probably higher than competitors
Promotion
The control of B&Q has used the advertising and marketing below which variety of
celebrities have suggested the product. Advertising serves due to the fact the primary way of
promoting Unilever’s products. Many of the business enterprise’s producers have commercials
on TV and online media. The business enterprise moreover every so often uses earnings
promotions, which include discounts and product bundles.
Place
The merchandise of the agency is provided to their consumer with allows of retailers,
shops, and kiosks. Retailers are the primary places of distribution for B&Q products. For
example, Walmart is truly taken into consideration one many of the maximum crucial shops
answerable for dishing out one's customer goods. B&Q uses kiosks to introduce products
straight away to customers, at the identical time as utilizing personal selling. In collaboration
with shops, the employer promotes a limited preference of products thru the kiosks.
People
The administration of the company provides different types of benefits and follows
equality for all the employees.
Process
The lean manufacturing process of production is used in the organization.
Marketing Current Strategy (based on each P) applied by Your evaluation/argument on
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Tactical Tools your chosen organization the effectiveness of each
marketing tool currently
applied by your chosen
organization
Product The control of B&Q presents a varied variety
of merchandise inside the marketplace
The management of B&Q
currently maintains more than
400 brands which provide then
huge revenue in the market.
Price The controlling employer used aggressive
pricing coverage of their running which
enables them to obtain an aggressive
advantage. Under this strategy,
A competitive pricing policy is
a very valuable strategy but the
management of the
organization has to focus on an
aspect of cost in the
organization.
Promotion The control of B&Q has used the advertising
and marketing below which variety of
celebrities have suggested the product.
It is helpful for the
organization but the problem in
this aspect is its high cost.
Place The merchandise of the agency is provided to
their consumer with allows of retailers, shops,
and kiosks. Retailers are the primary places of
distribution for B&Q products.
It is very helpful for the
organization which provides
maximum customer attraction
(Lamest and Brady, 2019).
People The administration of the company provides
different types of benefits and follows equality
for all the employees.
It helps the organization to
increase the motivation of
employees.
Process The lean manufacturing process of production
is used in the organization.
It helps the organization to
develop good products at a
lower cost.
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Suggested Marketing Mix Recommendations Table conclusion
It is concluded from this report that marketing is one of the most important and valuable
aspects of the success of the business of B&Q. This report concludes the impact of external
factors on the business of B&Q and the SWOT analyses of the company.
Marketing Tactical Tools Recommendations to each P
Product It is one of the important suggestions for the management of
B&Q that they focus on the product rather than providing a low-
quality product.
Price The management of a company needs to use a Competitive
pricing strategy that makes the organization focus on cost
instead of quality. It is proposed to focus on both aspects.
Promotion It is recommended to the organization to use a number of social
media platforms for the promotion of their products in the
organization.
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REFERENCES
Books and Journals:
Barney, J.B., 2018. Why resource‐based theory's model of profit appropriation must incorporate
a stakeholder perspective. Strategic Management Journal, 39(13), pp.3305-3325.
Brown, D., Kivimaa, P. and Sorrell, S., 2019. An energy leap? Business model innovation and
intermediation in the ‘Energiesprong’retrofit initiative. Energy Research & Social
Science, 58, p.101253.
Dastan, S.A., 2018. Negotiation of a cross-border natural gas pipeline: An analytical contribution
to the discussions on Turkish Stream. Energy Policy, 120, pp.749-760.
de Oliveira, J.A.P. and Ahmed, A., 2021. Governance of urban agriculture in African cities:
Gaps and opportunities for innovation in Accra, Ghana. Journal of Cleaner
Production, 312, p.127730.
Kang, J., Diao, Z. and Zanini, M.T., 2020. Business-to-business marketing responses to COVID-
19 crisis: a business process perspective. Marketing Intelligence & Planning.
Lamest, M. and Brady, M., 2019. Data-focused managerial challenges within the hotel
sector. Tourism Review.
Lee, S., Shin, H.H. and Jeong, M., 2020. Are students ready for their future career in the event
and meeting industry? Lessons from a comparative study between students and event
and meeting professionals. Journal of Hospitality & Tourism Education, 32(2), pp.77-
87.
Poblete, L.A. and Bengtson, A., 2020. “I want you back”: On the strategic roles of boundary
spanners in supplier switching-back processes. Industrial Marketing Management, 91,
pp.234-245.
Prihandono, I. and Relig, F.H., 2019. International Certification as a Mechanism for Protecting
the Human Rights of Indonesian Coffee Farmers. Environmental Policy and Law, 49(1),
pp.49-54.
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