Marketing Sales and Negotiation Skills: A Case Study of Sainsbury Company

Marketing sales and negotiation
skills

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PESTLE analysis.........................................................................................................................3
Swot analysis of Sainsbury: ........................................................................................................6
Marketing mix of Sainsbury company: .......................................................................................8
Sales and negotiation skills .........................................................................................................9
RECOMMENDATION: ...............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing sales negotiation is referred the strategy between the seller and buyers that
lead to deal being closed. The aim of sale negotiation is an agreement which must be acceptable
by everyone for the protect of profit margins. There are various types of marketing roles which
includes the meet customers needs and wants, adapting the right price, better product offerings,
management demand, face competition and organization reputation and growth. In this report
will discuss the Sainsbury company, the company is the supermarket sector in the London,
United Kingdom. Sainsbury company is the largest retailing industry of groceries. This report
will elaborate the SWOT, PESTLE and marketing mix of Sainsbury company as well as their
sales and negotiation skills.
MAIN BODY
PESTLE analysis
By using the PESTLE analysis, the factors affecting the political, economic, social,
technological, legal and environmental factors which can affect the market conditions.
Factor Impact
Political Brexit is currently affected
the Sainsbury company, it
means the England is no part
of European union which
leads in increase import
rates. The Brexit is cannot
determine the Sainsbury
leading but this increase the
product price of the brand
and it results in lost of
customers to competitors
because that provide low
price wholesale .
Negative
Economic Sainsbury is always negative

dependent on the transport to
ship its product all across
United Kingdom and the
petrol and diesel pricing are
high that's why their brand
products pricing is also
increased and this result lead
in the high salary
expectation of employees
that are affecting the
company Sainsbury
(Bentham, 2018). The newer
brand of the company such
as Aldi and Lidl which rise
the new supermarket chains
that are the strong economic
factors of company.
Social The customer's preference
are driven from the fast food
items, because the United
Kingdom consumers
becomes a health conscious
diet and not prefer the fast
food items. So, company has
to change the menu for the
customers who are health
conscious and include the
healthy foods in the menus
such as organic shakes and
salads. In further illustration,
it affects the consumer's
positive