MARKETING Science of Consumer Behaviour Article:- Consiglio, I.,

MARKETING
Science of Consumer Behaviour
Article:- Consiglio, I., De Angelis, M., & Costabile,
M. (2018). The effect of social density on word of
mouth. Journal of Consumer Research, 45(3), 511-
528.
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RESEARCH ARTICLE: EMPIRICAL
STUDIES
 The empirical studies that has been conducted by
me is qualitative research methods that are used
to collect the data in the non-numerical format.
 The case studies of the different authors have
been taken to conduct and support research.

RESEARCH ARTICLE: FINDINGS
 The findings of this research shows that high-
density surroundings makes the customers
experience a damage in terms of the actual
control that makes it probable to get engross in
the word of mouth (WOM) to re-establish the
same.
 It can be concluded that public density enhances
the probability of dividing the data with others
and that individual’s long-lasting requirements
for governing lesser the effect.