Marketing Segmentation implemented by Australian Tourist Commission (ATC)

Marketing
Management
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Contents
Contents...........................................................................................................................................2
Marketing Segmentation implemented by Australian Tourist Commission (ATC)........................3
Strategies used for Marketing:.........................................................................................................6
CONCLUSION................................................................................................................................8
References........................................................................................................................................9
Books & Journals........................................................................................................................9
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INTRODUCTION
The science and art of selecting target segment and retaining, acquiring, and expanding
consumers by providing, generating and expressing greater customer values is referred to as
marketing management. In order to survive in such a competitive industry, a market manager
must develop marketing strategic plans. Marketing management is an organisation's function of
study related to the actual development of marketing strategies, attitudes, and processes within
business entity and organisations, as well as the administration of a businesses' marketing assets
and operating activities. The actions and factors involved in the delivery of products and services
are facilitated by marketing management. Marketing offers a competitive advantage, which
makes for better goods and consumer satisfaction, as well as product development. This file is all
about the targeting the segment of a market for Australia as a holiday destination. This file will
cover the identification of efficient target market through the market segmentation and its effect
on long term faithfulness of consumers in various organisations.
Marketing Segmentation implemented by Australian Tourist Commission
(ATC)
Marketers may be more efficient and reliable, finance and other resources by
demographic study and segmenting their data. Market segmentation helps a business to have
improved understandability of their prospects and clients. They attain a greater information of
their customers' needs, requirements and desires, helping them to customise campaigns to the
customers who are most dominant to purchase items (Schiavone and Simoni, 2019).
A model which is used to decide the segmentation for the market is by using STP model.
Using the STP model to establish marketing strategy by focusing on consumers, finding, and
optimising marketing for a target demographic and segment is referred to as STP marketing. The
STP model has proven to be one of the most crucial marketing models that marketers utilises in
order to improve their marketing penetration, study, planning, strategy, and outcomes since its
introduction for Australia. In the selected country, the STP model assists to apply marketing
concepts, along-with marketing mix, and creating best marketing plans. Let's start by delving
more into what the STP Model in marketing entails (Rather, 2020). Second, we'll break down
each component of the STP model, look at its function in digital marketing, and see how to use it
to make smarter marketing plans in the Australia.
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