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Marketing Services - PDF

Added on - 08 Dec 2020

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Marketing services andexperience
Table of ContentsINTRODUCTION..........................................................................................................................1Diary................................................................................................................................................1Analysis and recommendations for hairdressing businesses...........................................................2Analysis.......................................................................................................................................2Evaluation of the Service Encounter................................................................................................7RECOMMENDATION.................................................................................................................12CONCLUSION..............................................................................................................................12REFERENCES................................................................................................................................1APPENDIX.....................................................................................................................................2
INTRODUCTIONMarketing is an effective process of influencing potential consumers to purchase thebusiness's product and service. Marketing services are refer as a best methods applied in the allmarketing plan of promotion, pricing, production and distribution. Marketing experience is thestrategy of emphasising marketing efforts on the buyers and enhancing how the customerperception or experience about business service or product (“Phil” Klaus and Maklan, 2012).Therefore it is essential for the organisation because it help them to improve their revenue anddecrease customer churn. In this report chosen business for personal diary and remaining part ofproject is “Hairdressing service” in Joel’s Dreamhair. This report is based on personalexperience: pre-purchase, purchase and post purchase in saloon. Service marketing concepts andtheories also include which help in identification of customer satisfaction. Different concepts ofmarketing such as 7Ps, perceived risk also consist in this assignment. Main purpose of this studyis to identify experience of customer and personal about service provided by Joel’s Dreamhair.DiarySeptember 1, 2018Dear Joel R,In pre-purchase stage, my decision about selecting best hair salon who has bater service andeffective atmosphere. In this I am study about the service quality dimensions like accessibility,tangibility, responsiveness, empathy. I also analysis what are the rating of salon and cost ofhairdressing. I found best salon for my curly hair so I can use reviews, recommendation andsalon consultation. I want to analysis a hair stylist who is better experienced or knowledge withhair types. I am searching online for stylist and well-known salon that is not far from my workor live. Another I ask my family and friends who are able to help me in finding a salon.Therefore I has to follow certain steps to find out number one hairdressing salon such as Checkratings and customer reviews, Visit the salon's website to get a feel for what they offer, Call thesalon and ask questions, Schedule a consultation, Inspect the salon during my consultation. So Idetermined go to Joel's Dream Hair, a newer and unique salon in Vienna. They are 2 guys, anAustrian guy and South Africa- they talk clear English.I have thick and curly hair and have struggled my entire life in order to find a best salon. I needto find out best salon where my hair are handled. In this I am analysis best salon. When I was inVienna I feel awkward because of my unnourished hairs. This makes me conscious and I am not1
able to represent my self. I decide to provide this salon to give effort, an was blown away bythe output. They not only me a whole consultation and clear cut. They also give me a demowhat type of hair style are suitable. I visited in to the salon to buy some hair style and I couldnot break the service from Joel R - she is knowledgeable regarding hairdressing products andhonestly felt her service went above and beyond - Joel R focused to what I was remaining to getout of my products what I was after. This is a first-class salon with a helpful management andskilled staff. The salon owner speaks proper language and made sure my desire were implied. Ifound through a suggestions in a Vienna. I have now been there 2 times and I am veryencouraged with customer service, prices, atmosphere. Professionalism and colouring. Induring the process of hairdressing I feel comfortable because they are treating me as a friend.She give me a advise how to caring my hair and also provide solution to manger my hair. Staffmember of the salon is also good and fantastic. So in enjoy at this place and get all serviceseasily within any difficulties and issue.After post purchase decision I feel lovely and healthy environment in the salon and everyperson was friendly and smiley. Joel R was perfectly amazing interesting. She sat with me andtalked regarding precisely what I wanted. She made me feel truly comfortable. In the salon,there are large number of the employees, all these are has effective and attractive nature. Thus,the salon is awesome and I will not go to any salon. It is open stylish, updated and conferable. Ienjoy going every time period. Therefore, It’s a really attractive and smart hair salon. I foundentire the therapists to be helpful, professional and pleasant. I was entertained with the clientsservice that I take for my hair treatments. I’ll decidedly be going back to Joel’s Dreamhair andsuggested to my friends and family. I cannot delay for my future appointment. My experienceis very good at such salon because of their effective services, friendly work environment, bestservices, and many other. All these service are attract me to go back in this salon and purchasethese service again and again.ThanksJoel R and other staff members for the excellent level of hairdressing.2
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