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Marketing Skills of Top Shop

   

Added on  2020-10-22

13 Pages3899 Words64 Views
MARKETING SKILLS
Marketing Skills of Top Shop_1
Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1P1: How the key roles and responsibilities of marketing function relate to the widerorganisational context.............................................................................................................1P2: Roles and responsibilities of marketing in context of marketing environment...............2P3: The significance of inter-relationship between marketing and other functional units of anorganisation............................................................................................................................3P4: The key elements of marketing functions and how they interrelate with other functionalunits of an organisation..........................................................................................................4Task 2...............................................................................................................................................5P5: How different organisations apply the market mix to the marketing planning process toachieve business objectives....................................................................................................5P6: Different tactics applied by organisations to achieve their business objectives..............7Task 3...............................................................................................................................................7P7: Development and evaluation of a basic marketing plan..................................................7P8: Detail coherent evidence of the marketing plan...............................................................8P9: A strategic marketing plan that applies the 7P's to achieve overall marketing plans......9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11Books and Journals...............................................................................................................11Online...................................................................................................................................11
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INTRODUCTIONIn this age of globalisation, various organisations have started growing big. These hugecorporations deal with various buying and selling of goods and services. These services needs tobe marketed, and this is where they prefer marketing as their ally to market their goods andservices. The idea of marketing deals with the buying and selling of products or services.Marketing is primarily focused on advertising, delivering and selling of these products andservices. The below report explores how a marketing manager of Top shop after the appointingthree new board members makes them understand the strategies used by company to grow itsmarket share. For this, to make them understand the report showcases the function of marketing,its interrelationship with different units of organisation, plans, its different responsibilities etc. incontext of Top shop. Task 1P1: How the key roles and responsibilities of marketing function relate to the widerorganisational contextThe role played by a marketing department for the organisation is driven towardspromoting the organisation or establishment. Top-shop uses marketing as to tool to promote itsbrand and products as well. Top-shop uses marketing as its key to penetrate into market andmaking people aware of its products and brand as well (Fill and Turnbull, 2016). Belowmentioned are the points discussing the key roles and responsibilities of marketing used in awider organisational context of Top-shop:Being aware of customers needs: It is important for marketing department of Top-shopto keep establishing new strategies, and this is where the department needs to get closer to theorganisation's clients. Internally, it creates various surveys by capturing information from salesand customer support team and externally, it manages to do searches and creating actions insocial networks. These ways help them to connect with their customers and create strategiesaccordingly (Lovelock and Patterson, 2015).Keeping a track of trends and monitoring competition: From keeping a track of trendsmarketing establishes a consumer connection which helps Top-shop in understanding more aboutthe current trends and how they are operating within the market.(Malhotra, 2015) Along with it,1
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it also watches how competitors are doing and what their strategies are to promote their productsand how they differ from Top-shop. Innovation: The department needs to keep innovating as per the market requirement andto keep building new strategies, looking for new techniques to promote Top-shop to the wideraudience (Hair and Lukas 2014).Transmitting and working brand values: Marketing is also responsible to representand maintain the organisations brand value. They create different advertisements, preparedifferent images, designs etc. that creates a resemblance of Top shop.P2: Roles and responsibilities of marketing in context of marketing environmentBelow discussed are the roles and responsibilities of marketing in context of marketingenvironment: 11To create strategies: Marketing department ensures creating different strategies to makethe organisation reaching its goals. These goals can either be towards brands promotionof Top shop or to earn more profits, marketing ensures understanding and creatingstrategies towards both to fulfil its expectations.11Market research: TheMarketing department of Top Shop does market research to seewhat new trends are there in the market. How these trends are behaving and how thecompany can adapt accordingly. 11Development of Products: Top-shop marketing team helps the organisation indeveloping its products, the department observes how current products are selling andensures if there's any rectification that needs to be done. 11Communication: In marketing environment, communication is necessary that ensuresthe overall organisation's growth. The marketing departments responsibility is to ensurethe organisation communication with its customers. It manages to speak and takingfeedbacks from its customers. These feedbacks later help Top-shop to improve itsproducts and services accordingly. 11Sales support: The marketing department provides essential support to sales department.It provides necessary promotions of the products which are going to be released in themarket and ensure that they gain necessary customer attention. The marketing team alsoprepares various campaigns, advertisement, for the sales team to launch them along with2
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