Social Media Policy: Components, Benefits, and Implementation

Learn about the components, benefits, and implementation of a social media policy. Understand the importance of following the policy and managing brand exposure. Discover the laws, rules, and guidelines associated with social media usage. Find out how a social media policy can improve communication, reduce costs, and protect brand reputation. Explore the implementation process and the need for confidentiality and proper communication.

Marketing

Social media policy
 The social media policy components must be followed by employees and
should be clear to HR
 The higher the engagement of social media, the better will be ability to
manage brand exposure
 The social media policy is a code of conduct of the organisation that
enables managing information content as an essential aspect of the job role
of a person
 Keep the messages posted as comments on social media monitored to
ensure that negative comments does not reflect any negative brand image.

Components of social media
policy
 The social media policy includes proper certification and training
for the management of speaking about the company in social
media platforms
 The social media accounts must be authorised for creation
 Setting boundaries for managing personal content
 The staffs should use the social media for communication and nit
for any personal purposes

Laws, rules and guidelines
 Thinking before posting is essential
 Maintenance a positive attitudes towards the job
 Respecting the copyrights and ensuring use of authentic and
reliable articles consisting of information
 Confidentiality of information and preventing leakage of personal
information and data

Benefits of social media policy
 One of the most important advantage is the improvement of
communication process
 Reduction of costs associated with the management of
promotional and advertising activities
 Sets organisational standards
 Protects the brand reputation

Implementation of social
media policy
 Confidentiality of information and protecting the rights
 Managing communication properly without any sort of
discrimination
 To maintain positive attitudes and behaviours and facilitate good
reputation of the organisation
 The social media policy must be aligned with the rules and
regulations for preventing discrimination and any kind of
unauthorised access

Bibliography
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 Mulhern, F., 2013. Integrated marketing communications: From media channels to digital
connectivity. In The Evolution of Integrated Marketing Communications (pp. 19-36).
Routledge.
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introduction to the special issue.
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