Marketing Stand and Deliver

Running head: MARKETING STAND AND DELIVER
Marketing stand and deliver
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1MARKETING STAND AND DELIVER
Executive Summary
From the assessment of the study, it was found that Australian biscuits manufacturing
industry was analysed by assessing the different macro environmental factors to ensure
successful management and delivery of products and services to the clients. The political
factors included the trade rules and regulations, Government policies, rate of return on
investments influenced the business functioning whereas the consideration of cultural factors,
such as the shared values and beliefs along with the management of skilled workforce and
employment opportunities created further contributed to the business performance positively.
The market segmentation was done by targeting the different market segments and focused
on the health conscious clients and the individuals aged between 6 to 15 years. Both these
segments have been primary targets, which have been provided with healthy biscuits and
different flavoured biscuits respectively. The major area of focus and requiring investments
could be the sustainable packaging of environment friendly packaging of the biscuits. Lastly,
recommendations were done to ensure that the shareholders invest on these two major
segments of market to increase sales generation and profit level too.

2MARKETING STAND AND DELIVER
Table of Contents
Introduction................................................................................................................................4
Macro-environmental Analysis..................................................................................................4
Political factors.......................................................................................................................4
Economic factors....................................................................................................................4
Socio-cultural factors..............................................................................................................4
Technological factors.............................................................................................................5
Legal factors...........................................................................................................................5
Environmental factors............................................................................................................5
Market Segmentation and Targeting..........................................................................................5
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................6

3MARKETING STAND AND DELIVER
Introduction
The report is prepared to discuss about the various concepts of marketing and how it
can allow the specific industry chosen here, i.e., the Australian biscuits manufacturing
industry to deliver good business outcomes. The topic will also illustrate about the major
variables in the environmental factors analysed with the help of PESTLE framework and also
about how the companies within the industry can segment market (Lovelock and Patterson
2015). By analysing the macro environmental factors and marketing segmentation and
targeting aspects, it will create convenience for the companies within the concerned industry
to ensure delivering the right products and services properly. The report will also prioritise on
the specific segment of the market where the company can invest in as well.
Macro-environmental Analysis
The macro environmental analysis is done for the purpose of analysing the political,
economic, socio-cultural, technological, legal and environmental factors that have influenced
the Australian biscuits manufacturing industry as well as the business organisations confined
within the specific industry (Hall 2016).
Political factors
Often it is found that the revenue generation capability of the businesses within the
Australian biscuits manufacturing industry has been influenced by the Government
legislations, policies and regulatory frameworks, which also affects the economic growth,
buying behaviours of the consumers and the international trade rules and regulations.
According to Jenkins and Williamson (2016), with the shift towards e-commerce business,
huge amount of data and information are being breached, which has resulted in antitrust
issues among the Government and regulatory bodies too. The political stability in Australia
has also made many of the foreign shareholders influenced to make investments and