Marketing: Story Synopsis, Target Personas, Overarching Theme, Path to Narrative Themes, and Rising Action in Story Arcs
VerifiedAI Summary
This article discusses marketing and its different activities pursued by enterprises to promote their goods and services to the target market. It includes target personas, overarching themes, path to narrative themes, and rising action in story arcs. The article also explains the importance of understanding the level of consumer's motivation, empathic values, and emotion-laden thematic concepts in marketing.