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Marketing Strategy Assignment - Ferrero

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Added on  2020-10-04

Marketing Strategy Assignment - Ferrero

   Added on 2020-10-04

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MARKETING STRATE
Marketing Strategy Assignment - Ferrero_1
Table of ContentsPART 1............................................................................................................................................3MARKETING STRATEGY............................................................................................................3Executive summary..........................................................................................................................3Introduction......................................................................................................................................1Environmental Analysis.........................................................................................................1Evaluation of Current marketing strategy..............................................................................4Analysis of the organizations competitive advantage............................................................5PART 2............................................................................................................................................7Product rationale and specification........................................................................................7Segmentation, Targeting and Positioning...............................................................................8Recommendations marketing objectives and goals..............................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
Marketing Strategy Assignment - Ferrero_2
PART 1MARKETING STRATEGYExecutive summaryThe report based on the marketing strategy of Ferrero a confectionery industry based InItaly has been facing a tough competition from various other confectionery company such asCadbury, Morocco. The company focuses on loyalty towards customers and building their trustby providing quality chocolates products so as to maintain long lasting relationship with them.The marketing strategy of Ferrero has focused on enhancing customer satisfaction therebyraising its scale of operations. The unique selling proposition of Ferrero is its high quality ofhazelnut milk chocolate which is secretly manufactured by the family owned business enterprise.The micro environment of Ferrero comprises company's internal structure and its strengths andweaknesses which impact its operations in UK market. Analysing the environment, external andinternal elements provides an overview about the firm’s strengths and weaknesses and itsoperational performance. The marketing strategy should be used in such a way so as to enhanceits production in those countries which has more chances of growth for the confectioneryindustry.
Marketing Strategy Assignment - Ferrero_3
Table of ContentsPART 1............................................................................................................................................2Executive summary..........................................................................................................................3Introduction......................................................................................................................................1Environmental Analysis.........................................................................................................1Evaluation of Current marketing strategy..............................................................................4Analysis of the organizations competitive advantage............................................................5
Marketing Strategy Assignment - Ferrero_4

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