PROJ 2003 – PROJECT A Lean Canvas Start up Proposal (18%)

This assignment objective is to investigate and develop an idea for an international start-up import/export or app based business opportunity.

Marketing Strategey -  4Ps of Marketing Mix

This document discusses marketing management philosophies, promotional mix, and marketing communications strategy in the hospitality industry. It also provides insights into the marketing plan for Mandarin Oriental Hyde Park, London.

Finance

Marketing

Nutrition and Wellness

Political Science

Marketing and Consumer Retention in the Hospitality Industry

This presentation covers the principles of marketing including segmentation, targeting, positioning, competition analysis, positioning, and marketing mix. It explains how marketing can help a business build brand awareness and profitability. The presentation also includes a case study of an application called Restro-out, which is a city guide in London for dining locations.

Principles of Marketing: Segmentation, Targeting, Positioning, Competition Analysis, Positioning, and Marketing Mix

This report discusses the principles of marketing, including the marketing strategies, marketing mix, and customer-driven approach. It explores the case of Morrison's, a UK-based online supermarket, and its marketing tactics. The report covers the Ansoff marketing growth strategy, market penetration, market development, product development, and diversification. It also discusses the four P's of marketing mix, including product, price, place, and promotion. Lastly, the report covers customer-driven strategies, including segmentation, targeting, positioning, and differentiation.

Principles of Marketing: Strategies, Marketing Mix, and Customer-Driven Approach

This report discusses the marketing mix elements, strategic decisions, and relevant theories used by Gym Group to evaluate the effectiveness of its marketing efforts. It also evaluates the changes in sales and customer satisfaction to track their progress.

Principles and Practices of Marketing for Gym Group

This report discusses the marketing mix elements of Gym Group, including product, price, place, promotion, people, process and physical evidence. It also reflects on the strategic decisions and relevant marketing theories used by the company to enhance their marketing efforts. The report evaluates the effectiveness of their marketing efforts by analyzing changes in sales, customer feedback, and market share.

This report explores the principles of marketing and how they are applied in the case of Dove and Sure deodorants. It covers the target market, product features, pricing strategies, distribution channels, and promotional activities of these brands.

Marketing Strategey - 4Ps of Marketing Mix

End of preview

Marketing and Consumer Retention in the Hospitality Industry

Principles of Marketing: Segmentation, Targeting, Positioning, Competition Analysis, Positioning, and Marketing Mix

Principles of Marketing: Strategies, Marketing Mix, and Customer-Driven Approach

Principles and Practices of Marketing for Gym Group

Principles and Practices of Marketing for Gym Group

Principles of Marketing: Target Market, Product, Price, Place, Promotion

Marketing Strategey - 4Ps of Marketing Mix

End of preview

Marketing and Consumer Retention in the Hospitality Industrylg...

Principles of Marketing: Segmentation, Targeting, Positioning, Competition Analysis, Positioning, and Marketing Mixlg...

Principles of Marketing: Strategies, Marketing Mix, and Customer-Driven Approachlg...

Principles and Practices of Marketing for Gym Grouplg...

Principles and Practices of Marketing for Gym Grouplg...

Principles of Marketing: Target Market, Product, Price, Place, Promotionlg...

Marketing and Consumer Retention in the Hospitality Industry

Principles of Marketing: Segmentation, Targeting, Positioning, Competition Analysis, Positioning, and Marketing Mix

Principles of Marketing: Strategies, Marketing Mix, and Customer-Driven Approach

Principles and Practices of Marketing for Gym Group

Principles and Practices of Marketing for Gym Group

Principles of Marketing: Target Market, Product, Price, Place, Promotion