Marketing Strategies and Advertising Plan for Thomas Cook

This report examines the marketing strategies and advertising plans implemented by Thomas Cook, focusing on a summer campaign designed to boost revenue. The analysis includes the importance of planning, systematic approaches, and the use of online advertising through various channels such as television and radio. The report also highlights the significance of Corporate Social Responsibility (CSR) campaigns in attracting customers and enhancing the company's public image. The content discusses how Thomas Cook aims to generate new offers and promote summer destinations to attract customers, ultimately driving profit growth. The report emphasizes the need for adapting to marketing activities and implementing effective advertising campaigns. The report also gives emphasis on the importance of planning and implementing all the required resources in the process. The report provides a comprehensive overview of the marketing techniques and strategies used by Thomas Cook to achieve its business objectives.

3.2 Plan an advertising campaign
Marketing advertising plan is the most
productive and influencing activity that will
take company into higher level. Planning is
the essential source to implement all
required resources and better opportunity
and growth. Planning also enables to
measure the individual roles and
responsibility of each and every
organization. Overall, it brings new
methods or ways to implement the proper
services and growth (Armstrong, Kotler
and Brennan, 2015). For Thomas Cook, it
requires to adopting effective
advertisement campaign with the help of
systematic approach that helps to make
better opportunity and growth level.
Company requires adopting all changes in
the marketing activities that helps to
repeating existing customers and potential
opportunity and growth for the company.
In order to make productive outcomes,
Thomas Cook Creates online campaign for
summer seasons and spread information
through T.V, radio channel. Overall,
company generate new offers and places
for customers to exploring new places of
summers. This online advertisement
campaign will definitely improve profit
revenue for company.
In spite of that, Company also take
over CSR online campaign in order to get
the customer attraction or for getting more
publicity in the market. Corporate social
responsibility will also give better. Growth
and opportunity in the organization.
Overall, changes and better opportunity
and growth.
Marketing strategies:
In order to implement marketing campaign company
needs to follow some marketing strategies in order to get the
best possible outcomes. Besides, it also helps to implement
some following steps such as :
Step 1: Identify the customers
Step 2: Choose target plans
Step 3: Budget
Step 4: Creating Ad Content