Marketing Strategies Analysis

Added on - 22 Jul 2020

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CASE STUDY
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Outlining the Priorities................................................................................................................3Justification to owner...................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONSalty Dog Crisps was a small entrepreneurial company which is now coming in the rangeof one leading crisps and other food product company. According to the company, they termSalty Dog Crisps as the home of the tastiest crisps that their customers could shake a tail at. SaltyDog Crisps company is having their Tag line as “The hand-cooked Crisps Salty Dog That biteback!”. This Crisps are produced and served by the company “Chiltern Snacks” and this is theirone of the major profit making product ad having very high demand in the market. In 2002, itwas made by Dave Willis with the help of his wife, who got fed up by selling other potato crispsand want to introduce some innovative idea with different Taste.The brand is available invarious 8 different flavours in market and in two different packing available in 40 g and 150 gweight packets.Outlining the PrioritiesAs, a marketing manager of Salty Dogs it is his responsibility to develop proper strategiesand measure all the possible marketing goals in order to develop further profit to the company. Inorder to achieve further development and increase in the sales of Salty Dogs marketing managerof should majorly focus on the promotional activities and on the development of brand image ofthe product (Bianchi and Andrews, 2015). Along with this it is the responsibility of manager todifferentiate between their potential customers and establishing their audience for promotionactivities with the help of advertisements, emailing and proper focusing on the right social mediabecause currently it is the best platform for the promotion. By choosing strategies, particularlyone or two platforms can result in better opportunities for the promotion (Mahmoud and Rice,2014).In order to this the Naming of the product line also affects the succession of company,basically the name selected by the organisation for their brand products are based on theirworking and the quality of the products. But, in case of Salty Dogs the company has chosentotally different and Unique name for their potato crisps. There are also several tag-line for thecompany's this unique product such as “Potato with Pedigree” which develop the great sense ofinterest to the customers about the product and increases their rate of profit.Also, proper scheduling of the updates in social media is the main responsibility of themarketing manager which will result in effective and efficient way of the promotion to thecompany. In addition to this it is also the responsibilities of marketing manager to appoint some3
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