Marketing Strategy Assignment - World Cinemas

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Added on 2020-01-07

Marketing Strategy Assignment - World Cinemas

Added on 2020-01-07

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WORLD CINEMAS

Table of ContentsINTRODUCTION...........................................................................................................................1ASSIGNMENT 1.............................................................................................................................1Marketing strategies and approaches:........................................................................................1Critics Reviews: ........................................................................................................................3Benefits and limitations of the concept adapted by the African cinemas..................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

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INTRODUCTIONA term prescribes or used basically in English speaking countries for the films and filmindustry of Non-English speaking countries (Willemen. 2010). Foreign films is an another termwhich has been also used by the audience. World cinema is denoted mainly to the cinemas ofSouth Asian countries whose language is Non-English speaking. In UK the concept is referred asthe foreign films and are divided in European and Non-European and further is divided in nichegenres. The present report is focused on the term world cinemas, the marketing concept or theprocess used in UK and also the critical reception that is the review of the audience about themovie has been evaluated. In this report the movie on which analysis to be done is Iron Monkeywhich is Robin Hood story transferred to Ch'ing dynasty, it is a martial arts movie which hasbeen starring a fresh face and has many of breath-taking fight sequences (Shaw. 2013).ASSIGNMENT 1Marketing strategies and approaches:An organizational function or set of mechanisms for delivering values to the ultimateconsumers, communicating and creating and for managing customer relationships in the waysthat benefits to the business corporation. Promotion is one of the key elements of the marketingmix and which is concerned with the one or two-way communication process which is to becarried out with the consumers (Sarkar. 2010). The promotional strategies and approaches to beused for the above stated movie is to be traditional as the movie is from the era of 1990's. Thebelow are some of the tools or the mechanisms which can be put to use for the promotion ormarketing of the movie:-Print marketing. It is one of most effective traditional concept which was used in the past era forpromoting the cinemas. It is to be considered as a combination of mass-marketing and niche-marketing strategy. The concept is totally based ion the mediums which are explained in brief.Newspapers: The ads were given by the film directors and producers for the promotionalactivities in the newspapers as this is one of the most common, affordable and easilyavailable means for reaching the viewers at a large scale with an ease (ewman. 2010).Magazines: The magazines were to be provided with the pictures and information relatedto the movies. 1

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Marketing Strategy Assignment - World Cinemas