Marketing Strategies and Plans Executive Summary 2022

RUNNING HEAD: Marketing Strategy and Plan
Marketing Strategy and
Plan

Marketing Strategy and Plan 1
Executive Summary
The paper highlights the marketing plan for the company Amazon. The organization serves retail
goods to the customers present in the international market by making use of e-commerce
strategies. The below mentioned market plan would help the organization to effectively make use
of available resources in the market to grow. The action plan would support the timely
implementation of the strategies in the market. Also, given recommendations would help the
organization in improving their competitive advantage in the target market.

Marketing Strategy and Plan 2
Contents
Introduction......................................................................................................................................4
Findings...........................................................................................................................................4
Segmentation, Targeting and Positioning....................................................................................4
Marketing Mix.............................................................................................................................5
Action Plan..................................................................................................................................6
Conclusion.......................................................................................................................................7
Recommendation.............................................................................................................................7
References........................................................................................................................................8