Marketing Strategies for Cheese

Added on - 29 Apr 2020

  • 12

    pages

  • 2765

    words

  • 2

    views

  • 0

    downloads

Showing pages 1 to 4 of 12 pages
Running head: MARKETING STRATEGIES FOR CHEESEMARKETING STRATEGIES FOR CHEESEName of the Student:Name of the University:Author Note:
MARKETING STRATEGIES FOR CHEESE1Executive summaryMarketing strategies are the most important tool in today’s competition filled market conditionsto make sure an organisation is ahead of the curve. Without a proper and efficient marketingplan, no company can run their business in any industry. These strategies and plans areespecially important if a company is trying to launch a new product in a market that already hasmany sellers of a similar product. The following report looks into the marketing plans andstrategies for the cheese market in the dairy industry. The report also gives a comprehensive ideaabout how these strategies are adopted and talks about the implementation and not merely aboutthe planning part of the process. Without the marketing tactics, the cheese market cannot hope tosucceed as the sector has high level of competition and hence these plans must be very wellthought.
MARKETING STRATEGIES FOR CHEESE2Table of ContentsIntroduction......................................................................................................................................3About the product............................................................................................................................3The product market and the receptiveness of the customers...........................................................4Marketing strategies.........................................................................................................................5Conclusion.......................................................................................................................................8References......................................................................................................................................10
MARKETING STRATEGIES FOR CHEESE3IntroductionMarketing a product is the ultimate tool that is used by every organisation or industryuses to promote their products and make sure that the sales of the same is maximized. Marketingensures that a product is given enough exposure in the market and that the customers know aboutit in depth so as to they can make the decision to opt for the product only after they canthemselves compare the product with other similar ones that are already available in the market(Huang and Sarigöllü 2014). Without a proper marketing strategy and a clear idea about thegoals of the organisation or how the product is going to benefit the customers, organisationscannot hope to achieve success. This is even more true for products that are being introduced in amarket that already has a lot of similar products available for the customers. In these cases,innovation is given high priority and extensive marketing strategies are adopted to help thecustomers understand how are they going to be benefitted from the new product and what is thenew product going to be offering them that they will not from the other products which areavailable in the market at the moment (Armstronget al.2015).This following report will be looking into the marketing strategies that are being adoptedprior to launching the product into the market, a brief idea about the product and what are goingto be the marketing mix of the product.About the productCheese is one of the heaviest consumed dairy products in Australia. The demand forcheese does not only not fall but also experiences massive growth at a steady rate. Cheese retailsale has increased in the recent years. Cheese consumption has been observed to be around 13.5kg per person in the country (Hutchinson 2016). Despite the high demand for better quality
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document