Marketing Strategies for Launching a Product in China

Running head: INDIVIDUAL MARKET REPORT
Individual Market Report
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1INDIVIDUAL MARKET REPORT
Table of Contents
Introduction................................................................................................................................2
Marketing Mix...........................................................................................................................2
Product...................................................................................................................................2
Promotion...............................................................................................................................3
Place.......................................................................................................................................3
Price........................................................................................................................................4
People.....................................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

2INDIVIDUAL MARKET REPORT
Introduction
The “advent of globalization and the recent developments in the fields of technology
as well as the innovations has drastically modified the way the various business organizations
transact their business in the present”(Armstrong et al. 2015). Therefore, the business
organizations utilize several new as well as innovative strategies not only for the process of
marketing but also to “bring about the overall growth as well as the development of their
business organization” (Armstrong et al. 2015). This report will highlight the marketing
strategies which a particular organization willing to launch a product in the nation of China
needs to follow for their business.
Marketing Mix
The marketing mix is a framework which is utilized to access the market condition
and many companies utilize this particular tool to design as well as develop strategies to
enhance the success rate of their product or services (Posner, Williams and Posner 2015).
This particular tool includes “product, price, place, promotion and people” (Posner, Williams
and Posner 2015).
Product
The organization expanding in the nation of China intends to a new innovative kind of
bike which is likely to reduce the high rate of pollution of the nation (Zhong 2015). The
customers by using this particular kind of bikes will not only be able to improve their health
but will also be able to make a positive contribution towards the cause of the environment.
These bikes will be called by the name of “Pollution Eating Bikes” and the concerned
organization will follow the strategy of product differentiation for this particular product. The
normal bikes which the other business organizations of China provide to the people only take