Principles and Practices of Marketing for David Lloyds Gym in Portugal

Principles and Practices of
Marketing

INTRODUCTION
Marketing is one of the most important thing for every
business organization as this allow them to reach audience
and sell their product.
This study is based on David Lloyds Gym, this fitness
club operate across Europe and provide fitness service to
the customer.
This report will discuss each element of SOSTA
framework and understand market of Portuguese.
At last this report will discuss marketing mix and porter
generic strategy to survive in the market.

SOSTA framework:
Situational PEST analysis:
Political factor: political factor is important element
for business who are planning to expand in different
nation, David Lloyds Gym is planning to expand in
Portugal market which will be challenging.
However, Portugal have stable politic process allow
international business to expand in their market.
Economical factor: economical factor is one of the
most important factor for every country, economy of
Portugal is stable which means David Lloyds Gym
have opportunity to enjoy market of Portugal.

Continue...
Social factor: social factor is another important factor David Lloyds
Gym have to consider, this simply means people of Portugal have
good spending capacity mainly on fitness and well-being.
This company need to identify right audience that look for health and
fitness, people of this country spend enough money on fitness.
Technological factor: technological factor means use of latest and
fastest technology in the business process, David Lloyds Gym have
to consider the latest technology to survive in the market.
This organization have build their online presence with the help of
the latest technology. This organization need to have both hardware
and software technology to survive in the market.