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Marketing Strategies For Marks & Spencer Assignment

   

Added on  2021-02-19

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Environment
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1TASK 1............................................................................................................................................1Overview of the company............................................................................................................1Organizational structure...............................................................................................................1TASK 2............................................................................................................................................3Importance of carrying out PESTEL analysis for the organization.............................................3PESTEL analysis of the company................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONEnvironment is the wider term where various activities perform which affect theorganization and it can be done through internal as well as external factors. In the businessenvironment, different types of influencer available which impact organizational productivity orprofitability. These internal or external factors can be positive as well as negative which affectoperational functions (Adeoye and Elegunde, 2012). It is important for the organization toanalyse and identify those factors which impact business and then develop strategiesaccordingly. Marks & Spencer PLC selected for the better understanding of this concept. It isBritish multinational retailer organization and its headquarter established in WestminsterLondon. Company deals in high quality cloths, home & food product and Marks & Spencer PLClisted in London stock exchange and constituted with FTSE 100 Index. This report includevarious topics such as history of the company and how it govern & structure. Evaluate the effectof external business factors which impact organizational productivity or profitability. MAIN BODYTASK 1Overview of the companyMarks & Spencer PLC also known as M&S which is British multinational retailercompany situated in UK. It is founded in 1884 by Michael Marks & Thomas Spencer andcurrently Marks & Spencer PLC have 1463 stores across the world. Total stores in the UK isapprox 959 including 615 that only sell food items (Marks & Spencer PLC, 2019). History of Marks & Spencer PLC: This organization founded as partnership of MichaelMarks who is Polish Jew & Thomas Spencer who is cashier. In 1901, Marks moved toBirkenhead to open a retail store with Spencer. They get the stall number 11 & 12 and open theirstore in famous Penny Bazaar. M&S profit will peak in the financial year 1997-1998 and get thehuge growth. To run their business, both have to face various difficulties and challenges such assuppliers issue regarding credit. Organizational structureIt is the arrangement of activities which done according to authority, power,communication, duties and rights in the organization. It determine the the role and responsibility1
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