Marketing Strategies of Deloitte
Added on -2021-02-21
| 15 pages| 5058 words| 184 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 15 pages
Strategic Marketing
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Assess the role of strategic marketing in an organisation.....................................................31.2 Analysis of relationship between corporate & market strategy............................................41.3 Analyse how marketing strategy is developed......................................................................5TASK 2............................................................................................................................................52.1 Evaluate approaches to internal environmental analysis......................................................52.2 Evaluate approaches to external environmental analysis......................................................72.3 Explain how internal and external analysis are Integrated....................................................8TASK 3............................................................................................................................................83.1 Analyse decision and choices to be made at a corporate level..............................................83.2 Assess how these decisions influence marketing at the business unit and functional level..93.3 Analyse approaches to the competitive positioning of an organisation..............................10TASK 4..........................................................................................................................................114.1 Identify range of strategies that can contribute to competitive advantage..........................114.2 Analyse marketing communication strategies....................................................................124.3 Analyse marketing strategies, its application and implementation for an organisation......12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONStrategic marketing is one of the broader concept which allows any firm to differentiatesitself from its competitors by focusing on its strength to provide constant better value to an actualcustomer's. Role of strategic marketing is aim to identify flaws into the marketing process andrecommend strategies to make it optimised or advantageous (Aghazadeh, 2015). Moreover,strategic marketing is the long term, forward looking approach to initiates planning with afundamental goals of achieving a sustainable competitive benefits. This report will be discussedon Deloitte is the DTTL member firm in Malta and also refers to a civil partnership, constitutedbetween limited liability company and its affiliated operating entities. Deloitte Malta deals withconsumer, energy resources and financial services. Report is also based on principles of thestrategic marketing, understanding on how to carry out strategic marketing analysis, strategicmarketing decision along with different range of marketing strategies, its application orimplementation. Also, assessment will try to be focus on differentiation between corporate &marketing strategy at an optimised context. A kind of critical analysis will be put down to theprocess of understanding. MAIN BODYTASK 11.1 Assess the role of strategic marketing in an organisationMarketing strategy is defined as the comprehensive plan formulated particularly for clearachievement of set marketing objectives of the firm. It is helpful to give blueprint for attainmentof the marketing objectives and building block for the marketing plan. Marketing strategy helpsthe firm to concentrates on its scarce resources on a basis of best suitable opportunities with aimto increase the sales. In context of Deloitte Malta, firm is active for marketing of its product andconsistently performs planning & activities to makes it highly perfect. Marketing strategy try toforce companies to finding flaw into the marketing and give emphasis on the development of aplan to market the product effectively (Baker, 2016). For Deloitte, marketing strategy is need tobe accurate, so that firm should reached to customer and places with them its products into thedefined manner. Marketing strategy is comes out of plan made for establishment of product tothe customer. A marketing strategy is designed by: choosing of the target market which means to
whom Deloitte Malta will offer its products and who all are beneficiaries and gatheringmarketing mix proposes on how organisation will proposes to sell its products. Deloitte Malta tries to push their resources and tries to focus on its implementation to ledeffective performance of marketing strategy. Marketing strategies of the Deloitte is comprises ofidentify particular set of the customer, identify their needs or wants, assess firm products along itto their pin point desire. While at time of application of marketing strategy, effective monitoringand control check is necessary to evaluate strategies based in a past and present and creates planfor future betterment. Also, complete focus should be put down to the influential to action plan toled strategies more accurate. 1.2 Analysis of relationship between corporate & market strategyCorporate strategy is a set of the strategic plan for a firm which puts emphasis on settingof a corporate overall goals & direction and manner, in which strategic management is beingaccomplished. Corporate strategy is comes out of a long term, clearly defined vision withpurpose to give strategic direction to the firm. Corporate is recognised as whole, whereas processof marketing is part of it (Banerjee, 2017). If says in logical term, marketing strategiesconstitutes the part of the corporate strategies. In context of Deloitte Malta, vision of the firm isto becomes “Most ever of prosperous trust for its clients” and mission is to reach at the maturitystage of business and rise of revenue by 25 percent. Thus, marketing strategy of new consultingservices of the Deloitte is rightly direct linked to the defined vision or mission. Furthermore,marketing strategies such as increase of the sales and market share will be helpful for DeloitteMalta to achieve mission of 25 percent increase into the revenue. Corporate objective of theDeloitte Malta is to build effective proficiencies in their services and product offering. This willbe achieve with help of increasing brand loyalty and enrich customer satisfaction to empowerfirm to rise its existence on a better stage of the operation. While formulation of a marketingstrategy, its necessary to put emphasis on priority to the CSR (corporate social responsibility)along with protection of the sentiments of the people to keep more engaged with this firm. With intention to promote CSR, role of ethics and code of conduct is pioneer for processof marketing to maintain decorum into organisational working curriculum (Barrales‐Molina,Martínez‐López and Gázquez‐Abad, 2014). Moreover, purpose of the CSR must be linked tooverall objectives of the marketing activities. Also, market strategies of the Deloitte must belinked cumulative set vision and mission of a corporate and its strategy.
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan