Marketing Strategies of Dove

Verified

Added on 2022/04/22

AI Summary

The promotional strategy in the marketing mix of Dove is young & aspirational for women. Its 'Campaign for real beauty' focuses on women self-esteem. The brand successfully communicated that people of all ages and all colours are equally beautiful. It celebrates diversity in each individual.

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

Marketing Strategies of Dove

Contribute Materials

Related Documents

Assignment (Doc) | Marketing Communication

Strategic Analysis and Recommendations for Dove Shampoo

Strategic Marketing Management for Unilever's Love Beauty and Planet

Brand Extension Strategy for Dove Toothpaste

Principles of Marketing: Dove Toothpaste

Principles of Marketing: Dove's New Product and Marketing Strategies

+13062052269

info@desklib.com