Marketing strategies of kota johor fort in malaysia PDF
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Added on 2022-01-07
Marketing strategies of kota johor fort in malaysia PDF
Added on 2022-01-07
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Running head: MARKETING STRATEGIES OF KOTA JOHOR FORT IN MALAYSIA
Marketing strategies of Kota Johor Fort in Malaysia
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Name of the Student:
Authors Note:
Marketing strategies of Kota Johor Fort in Malaysia
Name of the University:
Name of the Student:
Authors Note:
1MARKETING STRATEGIES OF KOTA JOHOR FORT IN MALAYSIA
Table of Contents
Literature Review............................................................................................................................2
Introduction.................................................................................................................................2
Strategies for Marketing Kota Johor Fort...................................................................................3
Major Impacts Taking Place from Marketing of Johor Kota......................................................4
Strategies to Protect and Preserve Authenticity..........................................................................5
References........................................................................................................................................7
Table of Contents
Literature Review............................................................................................................................2
Introduction.................................................................................................................................2
Strategies for Marketing Kota Johor Fort...................................................................................3
Major Impacts Taking Place from Marketing of Johor Kota......................................................4
Strategies to Protect and Preserve Authenticity..........................................................................5
References........................................................................................................................................7
2MARKETING STRATEGIES OF KOTA JOHOR FORT IN MALAYSIA
Literature Review
Introduction
Malaysia Tourism Promotion Board focuses on promotion major tourist spots of
Malaysia in both the domestic and the international levels (Wiedmann and Langner 2016). The
objective of the marketing campaign for the tourist paces of Malaysia will be to market the
nation as a premier destination of excellence within the region. The objective of this paper is to
develop a literature review on Kota Johor Fort in Malaysia for “visit our country 2019” that is an
initiative of “National Tourism Organization” of Malaysia. A detailed literature review will also
be conducted on Kota Johor Fort as a tourism destination will facilitate in explaining the
importance of tourism in Malaysia along with explaining relevant strategies to turn Kota Johor
Fort into a tourism attraction.
Wiedmann and Langner (2016) stated that “The Old Johor Fort or Kota Johor Lama” is
renowned as a site of huge wars between the local Malays and the outer enemy forces. Ahmad
(2014) explained that this fort was built in the year 1540 at the time of kingdom of “Sultan
Alauddin Riayat Shah II (1528-1564)” that positioned itself as the best defense fort build at the
site of the Johor River at that time. These researchers also revealed that after decline of “Malay
Sultanate of Malacca in the year 1511” Johor River turned out to be one of the renowned
administrative centre along with defense fort in order to attack the Portuguese position within
Malacca. The natural surroundings of this fort turned it simpler for monitoring ships movements
particularly threat from Portuguese and Acehnese. However, Azizuddin Mohd Sani (2015)
revealed that in the year 1587, the fort was lost by the Malaysians to Portuguese because of
which the fort was burnt along with all its assets and the weapons were also taken away. As a
Literature Review
Introduction
Malaysia Tourism Promotion Board focuses on promotion major tourist spots of
Malaysia in both the domestic and the international levels (Wiedmann and Langner 2016). The
objective of the marketing campaign for the tourist paces of Malaysia will be to market the
nation as a premier destination of excellence within the region. The objective of this paper is to
develop a literature review on Kota Johor Fort in Malaysia for “visit our country 2019” that is an
initiative of “National Tourism Organization” of Malaysia. A detailed literature review will also
be conducted on Kota Johor Fort as a tourism destination will facilitate in explaining the
importance of tourism in Malaysia along with explaining relevant strategies to turn Kota Johor
Fort into a tourism attraction.
Wiedmann and Langner (2016) stated that “The Old Johor Fort or Kota Johor Lama” is
renowned as a site of huge wars between the local Malays and the outer enemy forces. Ahmad
(2014) explained that this fort was built in the year 1540 at the time of kingdom of “Sultan
Alauddin Riayat Shah II (1528-1564)” that positioned itself as the best defense fort build at the
site of the Johor River at that time. These researchers also revealed that after decline of “Malay
Sultanate of Malacca in the year 1511” Johor River turned out to be one of the renowned
administrative centre along with defense fort in order to attack the Portuguese position within
Malacca. The natural surroundings of this fort turned it simpler for monitoring ships movements
particularly threat from Portuguese and Acehnese. However, Azizuddin Mohd Sani (2015)
revealed that in the year 1587, the fort was lost by the Malaysians to Portuguese because of
which the fort was burnt along with all its assets and the weapons were also taken away. As a
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