Marketing Strategies of Nexba Beverages
15 Pages3708 Words39 Views
Added on 2021-06-17
Marketing Strategies of Nexba Beverages
Added on 2021-06-17
ShareRelated Documents
Running head: MARKETING MANAGEMENTMarketing ManagementName of the StudentName of the UniversityAuthor Note
MARKETING MANAGEMENT1Executive SummaryThis report will provide insights about the marketing strategies that will help NexbaBeverages in continuing their business in a better manner in the Australian market. Thecompany needs to adopt the marketing strategies that has been mentioned in the report so thatit can increase the level of profit for the company. The report also contains the situationanalysis of the company such as the PESTLE and SWOT analysis along with the competitorand stakeholder analysis. The analysis has helped in understanding the internal and externalenvironment of the company within which the business is operating. These analyses hashelped in determining the problem statement along with the necessary steps that needs to betaken so that the company can be profitable in the market. The marketing and financialobjectives that has been set by the company can be enhanced by understanding the marketingmix in a proper manner. The report also highlights the promotional mix that needs to be takenup the company so that it can help in spreading awareness among the customers.
MARKETING MANAGEMENT2Table of ContentsIntroduction................................................................................................................................3Situation analysis.......................................................................................................................3PESTLE analysis....................................................................................................................3SWOT analysis.......................................................................................................................4Competitor analysis................................................................................................................5Stakeholder analysis...............................................................................................................6Problem Statement.....................................................................................................................6Potential market segments..........................................................................................................6Target market positioning..........................................................................................................8Marketing objectives and goals..................................................................................................9Financial objectives and goals...................................................................................................9Marketing strategy and marketing mix......................................................................................9Implementation and control.....................................................................................................10Promotion mix..........................................................................................................................10Conclusion................................................................................................................................11Reference List..........................................................................................................................12
MARKETING MANAGEMENT3IntroductionThis assignment will be based on the marketing plan of Nexba beverages, which wasstarted in Australia by two people. The marketing plan will consist of the situation analysisalong with the major problem that the company is facing so that better solutions can beprovided to the company. The company needs to identify the potential market segments sothat the sale of the product can be increased in the Australian scenario. The report will alsoprovide better insights regarding the position of the company in the market so that theobjectives and goals of the marketing purpose can be set in a proper manner. The marketingplan will also provide the strategies that will be used for promoting the products in the marketso that the company can earn better returns. Situation analysisPESTLE analysisThe company makes it a point that the products meet the policies and regulations thatare set by the Australian government so that it can increase the likeliness of the productsamong the customers. The laws of labour that are present in the country are followed in aproper manner so that the employees that are hired by the company can work in a friendlyenvironment (Freire et al., 2014). The products of the company are distributed throughout the country, which results inincreasing their level of profit. The company follows the tastes and preferences of thecustomers so that it can enable them in increasing their demand in the market. The productionof health drinks by the company has resulted in attracting the customers present in the marketto a great extent (Colchero et al., 2015). Since the products of the company are available within the country, it has beenproduced by understanding the culture and the customs that are present in Australia. The
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Strategic Marketing Plan of Nexba Beveragelg...
|17
|3500
|25
Digital Communication and Marketing Mix in Nexba Beveragelg...
|15
|3241
|465
Marketing Plan for Nexba: Assignmentlg...
|14
|3249
|26
A Marketing Plan for an Australian Beverage Company named Nexbalg...
|16
|3643
|87
Marketing Management and Digital Communication: Doclg...
|16
|3381
|33
Nexba Beverages Marketing and Digital Communicationlg...
|14
|3683
|33