Marketing Strategies of Sasha

Sasha Marketing Strategies
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Executive Summary
This report examines the business opportunities and challenges faced by Sash a UK based
women outlet. The company examined the specific areas for the product market growth
essential for the development of the retail outlet. Business changes, and consumer segments
were considered for understating the socio-demographic changes, competitor’s analysis, and
other factors are examined. Through such analysis an in-depth analysis is done to find how
the market growth related challenges can be acquired by the company. The strategic changes
are introduced for acquiring new business market. At the end a detailed marketing analysis is
being conducted to find how the promotional activities can be improved for increasing the
business activities.
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Contents
Executive Summary...................................................................................................................2
Introduction................................................................................................................................3
1. Research on the secondary data..........................................................................................3
2. Consumer segments driving the company..........................................................................5
3. Detailed marketing mix......................................................................................................6
Conclusion..................................................................................................................................9
References................................................................................................................................10
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Introduction
This report examines the marketing strategies adopted for collecting and analysing the
information. Sasha is one of the leader women’s clothing outlets and has been selling the
world’s best products to the clients. The developed strategy for conducting the research to
collect the research information has been included in the research process. Business strategies
and the growth plan are examined as it helps in accomplishing the business plan. The
challenges involved with the product and the market growth is examined, as it enables the
management to examine the challenges involved with the business execution. A detailed
marketing mix is conducted to find how the business process and execution methods can be
improved to acquire a posited market share. Thought the marketing mix, the relevant changes
to be introduced for increasing the business performances, and the challenges involved with
the business development are examined (Ailawadi, 2001).
1.Research on the secondary data
Overview of the UK women’s clothing marketing
The retail industry for women’s apparel is strongly growing in the UK. Demand for high
quality women apparel has increased, due to the existence of different companies in the
industry. This industry has been positively improved, due to an increase in the purchasing
power of the buyers. The companies have adopted IT process for improving the sales for the
women clothes through the online method. This trend has rapidly increased in last 5 years.
Global recession had affected the purchasing power of the clients, and this encouraged the
companies to adopt new methods for attracting the clients. The customers in the UK market
have a preference for lower priced products, with better quality. The UK market is known as
the fashion hub, with higher number of fashionable product buyers. Demand for the high
quality fashionable products has increased, due to the price effectiveness statutes adopted by
the retails stores.
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