Marketing Strategies of Tiska Plus

Marketing
strategies of
Tiska Plus

Introduction
Analyzing the current competitive business environment,
implementing proper strategy for driving the customer
attention has become essential (Jalali, Ferreira, Ferreira, &
Meidutė-Kavaliauskienė, 2016). The aim so this study is to
shed light on different factors that play an influential role
for driving the customer decision making process. In this
stud the situation of Tiska plus has been highlighted,
which is an Australian based retail organization.

Social factors for driving the decision making
process
• Family
• social status
• References groups