Marketing Strategies of Toyota

Running head: MARKETING STRATEGIES OF TOYOTA
MARKETING STRATEGIES OF TOYOTA
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MARKETING STRATEGIES OF TOYOTA1
Executive summary
The report aimed at improving a coherent understanding of the different marketing activities that
might be initiated by Toyota while positioning the C-HR. The suitable positioning of the brand in
the markets would allow the organization in continuing with the efficacy of the operations in
adherence to the demand of the consumers. The report enumerated the comparisons in the price
offerings of the venture with the competitors which will influence the venture in improving
strategies for growth. The research also enumerated the position of the grand in the competitive
markets with the objective of continuing with the efficacy of the operations in adherence to the
needs of the consumers. Therefore the purpose of undertaking the research is to delineate the
different practices that might be commenced by the concerned venture with the aim of
empowering the ethical and socially responsible developments of the venture.

MARKETING STRATEGIES OF TOYOTA2
Table of Contents
Introduction......................................................................................................................................3
Recommend marketing mix of Toyota C-HR with the brand-positioning......................................3
Product.........................................................................................................................................4
Pricing..........................................................................................................................................5
Promotion....................................................................................................................................6
Place.............................................................................................................................................8
Positioning strategy.........................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
Appendix........................................................................................................................................12

MARKETING STRATEGIES OF TOYOTA3
Introduction
The marketing capabilities of the organizations influence the venture in improving the
operations in adherence to the demand of the consumers. The marketing operations of the
ventures influence the venture in effectively positioning their propositions in the different market
segments while attracting the attention of the target consumers. Simão and Lisboa (2017) opined
that the effectiveness of the marketing campaigns influence an organization in improving the
potency of the venture while operating in diverse economies. In this relation, the marketing mix
that is being followed by Toyota for C-HR has helped he organization in continuing with the
efficacy of the operations in adherence to the demand of the consumers. The research will take
steps to recommend a set of marketing activities with the objective of improving the efficacy of
positioning the offerings in adherence to the demand of the consumers. The different elements in
the marketing mix of the organization is specifically reliant on the effectiveness of the operations
that are initiated by the ventures while operating in different situations. In this relation, the
research will develop a set of recommended activities for marketing of Toyota C-HR with the
objective of improving the potency of the systems while adhering to the demand of the
consumers (Toyota.com. 2019). Therefore, the purpose of undertaking the discussion is to
develop a coherent understanding of the different changes that might be initiated by Toyota
while managing their marketing activities.
Recommend marketing mix of Toyota C-HR with the brand-positioning
Marketing mix are essential factors controlled by a company that is key for influencing
the consumers to make product purchases. It is one of the most anticipated and waited card
design in the global market. This part of the report explained the recommended marketing mix
for this new product launch that makes it appealing to the consumers.