A PESTEL Analysis of USA

Running head: MARKETING STRATEGIES OF USA
MARKETING STRATEGIES OF USA
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MARKETING STRATEGIES OF USA1
Executive summary
The purpose of this report is to form a PESTEL analysis of USA. This PESTEL
analysis will help to determine aspects of the political, economic, social,
technological, environmental and legal environments of USA, affecting the marketing
strategies of the international firms operating in USA. From the analysis it can be
observed that USA is the global leader and dominates other countries in terms of
political, economical, technological and legal powers. Although USA faces some
competition from countries like China, India and South Korea, it continues to
dominate all other nations in the world in terms of attracting international firms.

MARKETING STRATEGIES OF USA2
Table of Contents
Introduction...................................................................................................................3
Discussion.....................................................................................................................5
PESTEL analysis of USA..........................................................................................5
Political factors......................................................................................................5
Economic factors...................................................................................................6
Social factors.........................................................................................................7
Technological factors............................................................................................8
Environmental factors............................................................................................9
Legal factors........................................................................................................10
Conclusion..................................................................................................................11
Recommendation........................................................................................................12
References.................................................................................................................13

MARKETING STRATEGIES OF USA3
Introduction
International marketing can be described as the activities undertaken by the
business to formulate strategies, set the price, promotional activities and manage the
work process manufacturing and delivering the products and services respectively,
to customers based in several nations. The main significant feature of international
marketing is that the marketing functions occurs in various international markets.
However, the business objective remains the same such as earning profits through
merchandising in the target market.
PESTEL represents the acronym of Political, Economic, Social,
Technological, Environmental and Legal. It is a tool for marketers used in analyzing
and identifying these macro environmental factors, which effect on the business
operations. The analysis of these factors is used for developing the SWOT analysis
(Shatskaya, Samarina and Nekhorosheva 2016).
The United States of America includes 5 territories, 50 states and 1 federal
district. The federal government governs these states and the federal district. Donald
Trump is the president of these constitutional republic countries. USA is one of the
major economies across the globe and hence has a huge influential power in the
international market. Due to the developed economy system, large number of
potential customers and a diverse set of culture USA becomes the center of
attraction for many international businesses. Sectors such as finance, transportation,
chemical products, depository institutions and wholesale attract these international
businesses to USA.
This report illustrates the marketing strategies of USA with respect to
international marketing. These marketing strategies are developed after forming a