This article discusses the marketing strategies of Team17 Plc, a British video game developer and publisher. It analyzes their company positioning, effectiveness of marketing efforts, and marketing mix in reinforcing positioning. The article also explains the Porter generic strategies and SDM theory that underpin the strategic decisions of the company. The KPI methods used to measure the effectiveness of the marketing efforts are also discussed. The article provides insights into product, price, place, and promotion strategies that can help the company gain a desirable position in the game developing sector.