Marketing in Travel and Tourism Sector Doc
Added on 2020-01-28
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Marketing in travel and tourism
Table of ContentsMarketing in travel and tourism.................................................................................................1Introduction................................................................................................................................3Task 1.........................................................................................................................................31.1Understanding Core concept and principal of marketing for travel and tourism......31.2 Impact of marketing environment of individual travel and tour......................................41.3 different factors affecting consumer motivation and demand in the travel and tourismsector......................................................................................................................................51.4 Analyzing the principal of market segmentation.............................................................6Task 2.........................................................................................................................................72.1 what is the significance of strategic marketing planning.................................................72.2 Relevance of the marketing research and market information for manager....................72.3 Influence of marketing on society....................................................................................8Task 3(Enclosed in ppt).............................................................................................................9Task 4.........................................................................................................................................94.1 Integrated role and nature of promotional mix................................................................94.2 Enclosed in Poster............................................................................................................9Conclusion..................................................................................................................................9REFERENCES.........................................................................................................................12
Introduction Marketing is known as the action or business of promoting and selling products and services,including marketing research and advertisingAny person who move to another place for any purpose or for to engage in someactivities from its home town then it is the way when tourism occurs. On the other side, anyorganization promotes any activities on some particular destination through the help ofadvertisement then it becomes a form of marketing. There are different type of tourismorganization who organize tour on different destination across the country for people. Thereare different type of marketing strategies which are used by various tour and travel companyin order to attract large number of tourist from different country with the support ofpromotional activities this can be called as marketing in travel and tourism. The presentreport is based on Thomas Cook which is one of the leading organization in travel andtourism industry. In the present report different concept and principal of marketing in thetravel and tourism sector has been explained. Along with this, the roles of marketing mix forpromoting services in travel and tourism has been discussed. Apart from this, use ofpromotional mix in travel and tourism is explained. Task 1Understanding Core concept and principal of marketing for travel and tourism According to the given scenario, currently working as the assistant marketing manager fora Thomas cook travel and tourism company. Further the management wishes to create asummer 2018 holidays for visiting Turkey and Spain. For this purpose the selected tourcompany need to understand the core concept and principal of marketing in travel andtourism in order to make summer holiday memorable for tourist.Needs: Need for anything arises at the time when the delivered services satisfied allaspects of customer (Vignali, 2001).. As per this Thomas cook can focus on providinghigh quality service to its customer such as quality food, accommodation and otherluxury facilities. This can be done by the organization by making proper coordinationwith the hotels and located nearby the destination.
Want: Want is known as the desire to get something. Want of customer develop whenthe organization promote its products and services efficiently and effectively(Chevalier and Serre, 2012). Thomas cook want to create summer holiday for thispurpose it need to conduct survey and research for identifying the needs and wants ofcustomer for visiting different place. Further the organization need to focus on thosearea at Spain and Turkey where customer can enjoy their planned tour (Wise andSirohi, 2005). It can work with suppliers so that Wifi and transport facility can beprovided to customer at new place. In addition to this, the cited company can organizesome entertainment facility for tourist. Products: in travel and tourism industry products are tour package which are designedfor different destinations. There can be offer which Thomas Cook can provide forTurkey tour to its customer in order to grab their attention. Further it can be ataffordable rate so that medium class people can also afford it. Further it can be statedthat tour to Spain may not be liked by people because it is known for terrorism andpeople like to visit safe and secure place. Market: Market is place where there are large number of seller and buyers. In thepresent scenario the Thomas cook s seller and its buyer are tourist who planned tovisit Turkey and Spain. For this purpose, Thomas cook need to make open its officeso that customer can easily buy tour package without facing any difficulty.1.2 Impact of marketing environment of individual travel and tour Marketing environment is known as forces and factor which impact the organizationalactivities and sales. There are two type of environment that is micro and macro which impactThomas cook at the time of creating tour package at Turkey and Spain. Micro environment impact on Spain and Turkey:Customers: Customer are very important for Thomas cook because they buy itsproducts and services. At the time of organizing tour for Customer the organizationneed to ensure that all facilities should be like by its customers (Zafiropoulos andVrana, 2006). The impact of customers on Turkey and Spain is the lack of keyfeatures that is security and quality. It needs to focus on providing high qualityservices to its customer so that it can attract large number of customers which supportorganization in making huge profit.
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