Marketing Strategies

Running head: MARKETING STRATEGIES
Marketing Strategies
Tanziba Rubaiat Khan
ID- 23116362

Executive summary
The very sole objective for undertaking this report is to decide whether the launch of a
new fast-food brand will be able to penetrate successfully within the market or it fail to obtain a
major proportion of the market. The fast-food chain industry like that of McDonald's and Hungry
Jack's, taking into view the marketing operations and business strategies of such firm, the rival
new brand is about to be launched, which will be extraordinary in terms of the services.

Table of Contents
Background to sustainable offering.................................................................................................5
Environmental analysis....................................................................................................................5
Market and customer analysis.........................................................................................................6
Financial objectives.........................................................................................................................7
Marketing objectives.......................................................................................................................7
Stakeholder objectives:....................................................................................................................8
Target Market..................................................................................................................................8
Marketing strategies.........................................................................................................................9
Market positioning...........................................................................................................................9
Product offering...............................................................................................................................9
Optional additional product-related strategies for service-oriented offerings...............................10
People:.......................................................................................................................................10
Process:......................................................................................................................................10
Physical evidence:.....................................................................................................................10
Price setup strategy........................................................................................................................11
Promotional marketing campaigns................................................................................................12
Marketing implementation.............................................................................................................12
Budget............................................................................................................................................13
Evaluation and control...................................................................................................................14

References......................................................................................................................................15