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Marketing Strategy of Woolworths

   

Added on  2020-02-24

19 Pages4214 Words248 Views
Running head: MARKETING STRATEGYMarketing StrategyName of the StudentName of the UniversityAuthor Note

1MARKETING STRATEGYAbstractThe following paper focuses on providing a brief overview about the marketing strategy ofWoolworths. They are one of the global leaders in the retail chain industry. This position hasbeen achieved by continuous development and employing certain strategies enabling them togain the competitive advantage. The paper is divided into three parts. These three parts aresegmentation, targeting and positioning. All of them are very crucial when a company’s marketstrategy has to be determined. The various kinds of segmentation have been discussed here withthe factors that affect in a large way. The target market of the chosen organization has beendescribed here as well. The brand positioning of the company has been explained with theperceptual map in the third part.

2MARKETING STRATEGYContentsAbstract............................................................................................................................................1Part A: Segmentation.......................................................................................................................4Demographic market segmentation.............................................................................................5Gender......................................................................................................................................5Age group................................................................................................................................5Income.....................................................................................................................................5Marital status...........................................................................................................................6Occupation...............................................................................................................................6Advantages..............................................................................................................................6Disadvantages..........................................................................................................................6Psychographic market segmentation...........................................................................................7Advantages..............................................................................................................................7Disadvantages..........................................................................................................................8Behavioral market segmentation.................................................................................................8Advantages..............................................................................................................................8Disadvantages..........................................................................................................................8Geographic market segmentation................................................................................................9Advantages..............................................................................................................................9

3MARKETING STRATEGYDisadvantages..........................................................................................................................9Part B: Targeting............................................................................................................................10Part C: Positioning.........................................................................................................................13References......................................................................................................................................16

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