Marketing Strategy Analysis of Carlsberg

Pitch your marketing strategy This is a continuation of Assessment 1. From the situation analysis for your chosen company, you are to develop marketing tactics for the strategic marketing initiative identified for that company. In particular, you will identify your target market and detail your marketing mix tactics to achieve the objectives you set. This is a recorded presentation to be given to the CMO and CEO of your chosen company. Your task Your task is to create a video presentation where you pitch a marketing strategy initiative to the executive team at your organisation (who therefore already know some things about the company). You may wish to adopt a strategy which addresses our core themes of responsible leadership, sustainable business practices and global orientation (but this is not a requirement). Your aim is to persuade the team that you have: Identified an imperative (a challenge or opportunity that needs to be addressed