Marketing Strategy Analysis of Mehta Body Products

Running head: MARKETING STRATEGY ANALYSIS
Marketing strategy analysis of "Mehta Body Products"
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1MARKETING STRATEGY ANALYSIS
Table of Contents
Answer to question 1.......................................................................................................................2
Answer to question 2.......................................................................................................................3
Answer to question 3.......................................................................................................................3
Answer to question 4.......................................................................................................................3
Answer to question 5.......................................................................................................................4
Answer to question 6.......................................................................................................................4
Answer to question 7.......................................................................................................................5
Answer to Question 8......................................................................................................................6
Answer to Question 9......................................................................................................................6
Answer to Question 10....................................................................................................................7
Answer to Question 11....................................................................................................................7
Answer to Question 12....................................................................................................................8
Answer to Question 13....................................................................................................................8
Answer to Question 14....................................................................................................................9
References......................................................................................................................................10

2MARKETING STRATEGY ANALYSIS
Answer to question 1
Product offering
Mehta Skin Care will propose a SPF 65 sunscreen cream, which will help the customers
in protecting their skin from the harmful UV rays of the sun. In this connection, the value that is
proposed by the organization aimed at fulfilling the requirements of the professional women who
have to travel in different climatic situations.
Demographics
The concerned organization will be targeting the female customers between the age group
22- 40 who are into a profession. The beauty needs of the professional women will be targeted
by the concerned organization while proposing their product offering.
Psychographics
The basic psychology of the professional women is based on the concept of “Look good,
feel good”, which will be helping the organization in targeting the audience as per the value
proposition. On the other hand, the increasing needs of the professional women relating to
protection of their skin from the harmful UV rays will be helping the organization in positioning
the product as per the needs of the audience.
Lifestyle
The changing lifestyle of the people and the increasing employment of the women will be
helping to support the potentiality of the target audience. The organization will target the
medium and high income group of self established female customers who are conscious of their
skin’s health.

3MARKETING STRATEGY ANALYSIS
Answer to question 2
The concerned organization will be undertaking paid advertisement strategy for
marketing the product. Paid advertising strategy will be helping the organization in utilizing
different media types like commercials, flyers and online which will assist the business in
attracting the attention of huge amount of customers towards the proposition.
Answer to question 3
The organization will be undertaking a product differentiation strategy, which will aim at
upholding the uniqueness of the sunscreen cream. The unique value proposition of the sunscreen
cream will help the concerned organization in achieving a competitive advantage over the other
players. The positioning strategy that will be undertaken by the organization will be dependent
on the value that the product will offer to the targeted women customers (Smals & Smits,
2012).
Answer to question 4
Yan and Dooley (2014) stated that the positioning statement of an organization will help
the same in attracting the attention of majority of the customers. In this relation, the organization
will aim at framing the positioning statement in order to attract the attention of the professional
and beauty concerned women.
“Best protection you can offer to your skin”