Marketing Strategy and Application

Marketing strategy
and application.

Table of Contents
Introduction:.....................................................................................................................................1
PART A:..........................................................................................................................................1
LO2: Compare the ways in which organisation use the elements of the marketing mix to
achieve the overall business objectives..................................................................................1
PART B:...........................................................................................................................................2
L O3 : Develop and evaluate a basic marketing plan............................................................2
Conclusion:......................................................................................................................................3
References:.......................................................................................................................................3

Introduction:
The marketing strategies refers to the business plan for reaching out the potential consumer
and turning them into customer of the goods and services which are offered by the organisation.
It includes the companies value proposition, giving brand messaging, and data about the target
customer demographics location and various another high elements in the environment. Under
this report, the TESCO company , which is a supermarket in the UK market providing various
product such as clothes, electric devices and households items to its customer. Further their will
be discussion on the elements of the marketing mix and design the marketing plan for the
company to take competitive advantages in the market.
(Payne Frow, and Eggert, 2017. )
PART A:
LO2: Compare the ways in which organisation use the elements of the marketing mix to achieve
the overall business objectives.
The marketing mix is a set of actions or tactics which organisation uses to promote its
brand and commodities and services in the target audience . it involves various elements which
work towards for achieving the organisation goals and objectives in the most effective ways and
within the time frame. (Shariatzadeh, Mandal, and Srivastava2015.)
In the context of the TESCO which is a leading retailer stores in the world, currently having
4,60,000 employees in their company. It operates in the UK market, Ireland and china and many
another countries having 3500 stores in the market. The marketing mix of the TESCO is
discussed as below and explains the company business and marketing strategies.
Product of Tesco: under this part of the marketing mix, the Tesco gibes wide range of
product to its customer such as clothing, stationary and electronic, and financial advices services
to its customer. The company focus on providing very possible needs of the customer from time
to time. The organisation sale the goods from the great brand name and under its own product
name too such as Everyday value, Tesco Lotus , Tesco value and F&F clothes .
Price and pricing strategies of the tesco: the company uses cost leadership strategies in
their process to have effective impact in the market as it helps in maintain the low price of the
goods and services without the compromise with the quality . the vicious competition from the
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