Customer Experience Marketing

Running head: MARKETING STRATEGY AND CONSUMER EXPERIENCE
Marketing Strategy and Consumer Experience
Name of the student
Name of the university
Author note

MARKETING STRATEGY AND CONSUMER EXPERIENCE2
Table of Contents
What kind of response did your firm communicate to consumers and did it change over time
as they continued to navigate the crisis?....................................................................................3
Did your firm use a proactive or reactive approach to the crisis that they faced?.....................3
How did this impact the outcome of the crisis?.........................................................................4
References:.................................................................................................................................5
2