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Marketing Strategy and Marketing Management Assignment
4 Pages676 Words540 Views
Added on 2020-04-01
Marketing Strategy and Marketing Management Assignment
Added on 2020-04-01
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Running head: MARKETINGMarketingName of the student:Name of the University:Author Note:
1MARKETINGRecommendationIt is recommended that the Toddler’s Warehouse should ensure that paediatricians andchild counsellors are also recruited to ensure that the care of the children could be takenefficiently. Moreover, child counsellors are essential in order to ensure that the counsellor couldcounsel any issue faced by the children successfully. The Toddler’s Warehouse, might considerexpanding in the Asian countries as well. Since the cultures of the Asian countries are changingrapidly, and most of the parents of the children are working nowadays, hence the Asian market isa good scope of expansion for the Toddler’s Warehouse. The changing culture increases thedemand for such day care centres for the children (Lamb 2014). Thus, in order to cater to theneeds of the Asian cultures, the expansion strategies could be considered. Anotherrecommendation that could be made includes that the best quality food are served to the childrenaccording to the diet prescribed by paediatricians and dieticians (Venninen et al. 2014). This willattract more customers and parents to keep their children in the Toddler’s Warehouse, as theywould be assured of the health and safety of their children. This assurance will increase thecustomers, thus enhancing the business of the company (Lamb 2014). It is also recommendedthat the positioning of the Toddler’s Warehouse be made near the office areas, such that theoffice going parents could drop and pick up the children while going to the office or comingback. These recommendations, if implemented in the company will ensure the enhancement inthe business of Toddler’s Warehouse. ConclusionThis assignment highlights the marketing strategy and marketing management of a fullservice childcare/ development facility that cares for toddler’s of the age three to five, namedToddler’s Warehouse. The mission and vision of the company has been described in details
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