Analysis of the Effectiveness of the Proposed Advertising Campaigns
Added on 2020-04-21
9 Pages1923 Words322 Views
Running head: MARKETING STRATEGY AND PLAN Marketing Strategy and PlanName of the StudentsName of the UniversityAuthor note
1MARKETING STRATEGY AND PLAN Executive Summary The aim of the paper is to analyze the effectiveness of the five proposed advertisements of thenew creative campaign. The five advertisement campaigns that have been proposed are Laborof Love, Cheetah, Dew or Die, Mock Opera and Showstoppers. The analysis showed thatamong these advertisements campaign the most effective is the Cheetah campaign and theleast effective is Labor of Love campaign.
2MARKETING STRATEGY AND PLAN Table of ContentsIntroduction................................................................................................................................3Evaluation of Advertisements....................................................................................................3Cheetah...................................................................................................................................3Mock Opera............................................................................................................................4Dew or Die.............................................................................................................................5Showstopper...........................................................................................................................6Labor of Love.........................................................................................................................8Conclusion..................................................................................................................................9References................................................................................................................................10
End of preview
Want to access all the pages? Upload your documents or become a member.