Tasmania's International Trade Challenges

This assignment examines the challenges and opportunities facing Tasmania in the global marketplace, particularly concerning international trade with Asia. It delves into Tasmania's strengths, such as strong political ties and abundant natural resources, while highlighting weaknesses like overdependence on specific markets and distance barriers. The analysis also explores opportunities presented by sea routes and growing educational brand recognition. Finally, it identifies threats posed by increasing competition, declining US trade, water pollution, and climate change impacts on Tasmanian exports.

Running head: MARKETING STRATEGY AND PLAN
Marketing strategy and plan
Name of the student:
Name of the University:
Author note:

1MARKETING STRATEGY AND PLAN
Table of Contents
International events that impact business activities:........................................................................2
Re- development and withdrawal of products and services............................................................2
Underserviced markets:...................................................................................................................3
Gaps in competitor products or services:.........................................................................................3
Strategic alliances and cooperative business models used:.............................................................4
Whether greater market penetration with existing products or services can be achieved:..............4
New businesses and franchising opportunities................................................................................4
Competitive advantage of that product/service...............................................................................5
SWOT analysis................................................................................................................................5
References........................................................................................................................................7

2MARKETING STRATEGY AND PLAN
International events that impact business activities:
1. Shipping industry: The major international events that affect the business activities in the
ship building industry in Tasmania can be classified into macro factors and market
factors. The macro factors involve changes in the oil prices, economic and political
stability of the importing and exporting countries and lastly changes in the world
seaborne trade. On the other hand, the market factors include subsidies provided by the
government, charter rates; scrapping of old vehicles and vessels on order (Rahman and
Mamun 2016). This has affected companies such as Incat.
2. Education industry: The education industry in Australia has been a major contributor in
the economic development of the country. The immigration and visa regulations of the
countries have a huge impact on the education industry in Tasmania. This highly affects
several institutes in Tasmania such as Tasmania University.
3. Fishing industry: The changes in the export- import rules and regulations across the
nations shall have a huge impact on the fishing industry in Tasmania. Changes in the
global climate might also have huge impacts on the fishing industry in Tasmania. This
might have a huge impact on fishing companies in Tasmania such as Tassal.
Re- development and withdrawal of products and services:
Tassal is a Tasmanian fishery company that exports salmon to the other countries.
However, the increase in the pollution in the water bodies surrounding Tasmania have made the
fishes unfit for consumption. The heavy regulations of the Australian Governments have made it
difficult for Tassal to export salmon. The Governments of the importing countries have also
imposed certain restrictions on the import of salmons from Tasmania (Cavusgil et al. 2014).

3MARKETING STRATEGY AND PLAN
Underserviced markets:
The tourism industry in Tasmania can be further developed by attracting the travelers
from China. China is the most populous country in the world however; less than 10% of the
population of China has visited Tasmania in the year 2016. Another underserviced market of
Tasmania remains to be Taiwan. Tasmania has only 9.6% of export shares in Taiwan as
Tasmania exports animal products and honey to Taiwan (Kelly and La Cava 2014). The share
remains low due to the poor infrastructural facilities and poor financial condition of Taiwan.
Gaps in competitor products or services:
In case of exporting salmon exports, China has been the largest exporter of fish and sea
products in the world and a major competitor of Tassal. The global supply of wild fishery is
limited therefore; the salmon aquaculture in Tasmania has a great demand. Tasmania has
adequate access to waterways and the quality of Salmon exported from Tasmania is considered
of superior quality.
In case of education industry in Tasmania, the major competitors are the universities and
colleges in US and UK. Some of the major competitors are Stanford University, US, Harvard
University, US, University of Cambridge, UK, University of Oxford, UK and several others. The
students across the globe prefer the above mentioned institutes over Tasmania University. The
quality of education and the popularity of the above institutes are deemed to be better when
compared to Tasmania University (Bowles et al. 2013).
South Korea and Japan are the leading the ship building countries. A large number of bulk
carrier ships and boats are manufactured in these countries, which give serious competition to the
Tasmanian ship building industry especially Incat.

4MARKETING STRATEGY AND PLAN
Strategic alliances and cooperative business models used:
US has been the third largest trading partner of Tasmania. The investment of US in
Australia plays a vital role in the development of the country. As a result of strategic alliance
between Australia and US, there have been intelligence sharing arrangements among them.
There have also been strategic alliances of Australia with Japan and Malaysia that has enabled
the country to have proper trade agreements between these nations (McGovern 2017).
Whether greater market penetration with existing products or services can be achieved:
Product component model is a tool used by the organizations to determine the ways in
which a product can be adapted to a new market by dividing the product into three components
namely core component, packaging component and support services component. Tasmania can
achieve greater market penetration with the existing products and services by emphasizing upon
the three components. The education industry in Tasmania can emphasize more upon its price,
quality and brand name in order to attract more overseas students. Additionally, the fisheries
industry in Tasmania has to emphasize more upon the quality and safety of its products so as to
penetrate in the new markets especially in Asian countries. Similarly, the ship building industry
has to emphasize more upon its packaging and support service components in order to penetrate
in the new markets. The major focus must be repair and maintenance, warranty, price and quality
of the ships (Rahman, Shahbaz, and Farooq 2015).
New businesses and franchising opportunities
There are several new business opportunities and franchising opportunities in Tasmania
especially in terms of small scale industries. There are several retail franchisees and home based
business ideas, which have great opportunity in the country. Some of the new business

5MARKETING STRATEGY AND PLAN
opportunities in Tasmania are water vending business, fast food franchise, pest control business,
yoga programs, car care franchise, wedding planner, cleaning industry and several others. The
fast food franchise has the greatest franchising opportunity in Tasmania and has a huge growth
opportunity in Tasmania (Curtis 2016).
Competitive advantage of that product/service
Tasmania has a huge access to the water bodies around, which has added to the
competitive advantage of Tasmania as it has an access to huge quantity of salmons and other sea
products. Tasmania has a competitive advantage over the educational institutes in the majority of
the Asian countries. A majority of the students from Asian countries prefer US, UK and
Australia for perusing their higher education. Tasmania University comprises of exceptional
faculty members and provide superior quality education at affordable prices as compared to a
majority of the Universities located in US and UK. Australia has fifth largest shipping industry in
the world. The major competitive advantage of Tasmania is that it has the cargo. It has the
highest growing cruise market and has huge growth opportunities (Gursoy, D., Saayman, M. and
Sotiriadis 2015).
SWOT analysis
Strengths
 The excellent political relations of
Australia with China, Japan and
Malaysia help Tasmania to establish
strong trade relations with these
countries.
Weaknesses
 The excessive distance between
Tasmania and the Asian countries is a
major issue while carrying out
international trade
 The excessive dependence of Tasmania

6MARKETING STRATEGY AND PLAN
 The abundance of natural resources in
Australia has enabled the country to
export several minerals and other
resources to China, Japan and
Malaysia, which lack those resources
(Schaper and Buchan 2014).
upon China, Japan and Malaysia is a
major weakness
 The lack of exposure of the marketing
campaign of Tasmania leaves the Asian
countries unaware regarding the goods
and services of Tasmania.
Opportunities
 The easy access to water bodies has
enabled Tasmania to carry out
international trade via sea routes.
 The increasing popularity and brand
recognition of Tasmania University has
the potential of attracting several
foreign students especially from the
Asian countries
Threats
 The rise in the number of competitors
 The decrease in the international trade
between Tasmania and US is a major
threat as earlier US was a major
customer of Tasmania.
 The increase in the water pollution near
Tasmania has made the marine
products unfit for consumptions, which
has affected the international trade of
marine products between Tasmania and
the Asian countries
 The changes in the climatic conditions
has affected Tasmania as it has affected
the natural resources present in the
area, which has indirectly affected the

7MARKETING STRATEGY AND PLAN
international trade in Tasmania.
Table: SWOT analysis
(Source: Created by author)