logo

Assignment on Marketing Strategy and Plan

   

Added on  2020-04-15

8 Pages1775 Words24 Views
Running head: MARKETING STRATEGY AND PLANMarketing strategy and planName of the student:Name of the University:Author note:

1MARKETING STRATEGY AND PLANTable of ContentsInternational events that impact business activities:........................................................................2Re- development and withdrawal of products and services............................................................2Underserviced markets:...................................................................................................................3Gaps in competitor products or services:.........................................................................................3Strategic alliances and cooperative business models used:.............................................................4Whether greater market penetration with existing products or services can be achieved:..............4New businesses and franchising opportunities................................................................................4Competitive advantage of that product/service...............................................................................5SWOT analysis................................................................................................................................5References........................................................................................................................................7

2MARKETING STRATEGY AND PLANInternational events that impact business activities:1.Shipping industry: The major international events that affect the business activities in theship building industry in Tasmania can be classified into macro factors and marketfactors. The macro factors involve changes in the oil prices, economic and politicalstability of the importing and exporting countries and lastly changes in the worldseaborne trade. On the other hand, the market factors include subsidies provided by thegovernment, charter rates; scrapping of old vehicles and vessels on order (Rahman andMamun 2016). This has affected companies such as Incat. 2.Education industry: The education industry in Australia has been a major contributor inthe economic development of the country. The immigration and visa regulations of thecountries have a huge impact on the education industry in Tasmania. This highly affectsseveral institutes in Tasmania such as Tasmania University. 3.Fishing industry: The changes in the export- import rules and regulations across thenations shall have a huge impact on the fishing industry in Tasmania. Changes in theglobal climate might also have huge impacts on the fishing industry in Tasmania. Thismight have a huge impact on fishing companies in Tasmania such as Tassal. Re- development and withdrawal of products and services:Tassal is a Tasmanian fishery company that exports salmon to the other countries.However, the increase in the pollution in the water bodies surrounding Tasmania have made thefishes unfit for consumption. The heavy regulations of the Australian Governments have made itdifficult for Tassal to export salmon. The Governments of the importing countries have alsoimposed certain restrictions on the import of salmons from Tasmania (Cavusgil et al. 2014).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Analysis of South Korea as an Ideal Country for Tassal's Expansion
|6
|1476
|318

Strategies for Supply Chain Management in Tasmania Seafood Industries
|13
|2892
|99

Macroeconomics and the Impact of COVID-19 on Local and International Trade, Purchasing Behaviour, Inflation, and Vaccination
|11
|3833
|375

Impact of External Environment on ExCel London
|11
|2718
|4

Business Management and Stategic Management Assignment 2022
|11
|2896
|34

Report on Tourism System Analysis
|11
|4486
|239