Marketing Strategy and Plan Development
Added on 2020-05-04
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Running head: MARKETING STRATEGY AND PLANMarketing Strategy and PlanName of the StudentName of the UniversityAuthor Note
1MARKETING STRATEGY AND PLANThe management team has been setting the five performance objectives which are to be followedby the Company. The performance track recorded by the Company is as follows;The growth in the earnings per share will be as follows: Starting from 8th Year, $4.00, in 9th Year, $5.25 and in 10th Year, $6.50 followed by the11th Year, $7.50 in 12th Year, $8.50.The Average ROE can be explained as the net income which is divided by the averageequity shareholders balance left during both the starting and the end of the year (Barney,2014). Growth in the Average return on equity investment (AROE) of the Company: Startingfrom 8th Year, 30% in 9th Year, and by an additional 2.5% annually and in 10th Yearthroughout till 15th Year (thus reaching to 45% in the 15th Year).There is a expectation for profit due to the increase in stock price which is $30 pershare from the 8th Year till the 13th.There is gain through the increase in stock pricewhich crosses the annual EPS target. The company achieves the targeted rates of returnon shareholders’ equity (ROE), thereby giving rewards to the shareholders and thus thereis growth in dividends. The Company with time wisely uses the financial capabilities torepurchase shares of stock (Elenkov, 2014).The increase in stock price of the Company is the result of the growth in revenue whichindicates that there has been increase in earnings per share resulting in increase inaverage ROE credit rating, the rate of growth in the annual dividend paid toshareholders, and management’s capacity which will help the Company toconstantly deliver good performance.
2MARKETING STRATEGY AND PLANA good credit rating is usually marked as B+ or even higher which is to bemaintained in the 6th Year till the 10th Year. In the Years starting from 11 till 15thminimum of at least A- is marked. It is seen that the company credit rating was B at theend of the 5th Year (Grant, 2016).In the Company the image rating can be defined as the function of:1.On the company’s P/Q ratings which is the result for the action cameras and the UAVdrones, 2.The company’s global market in the shares for both the action cameras and UAV dronesas to be maintained by the company as image rating which is 70 in the 8th and 9thYear.75 in the 10th till 12th Year, and 75 in the 13th to 15th Year. The Board or theManagement is of the view that the performance targets in the year 6th till 15th Year isachievable by all the managers of the Company. There has been growth and opportunitieswhich increases the profit margin. There is increase in the profit in the global market forthe action cameras and UAV drones in the period from 6th till the 15th year (Howard,Turban & Hurley, 2016).The Board has given the various steps for strategy making so as to achieve the above fiveperformance objectives. In order to achieve the target there has been two vital constraints, whichare as follows:The board is of the view that the Company shall stay independent and therefore theCompany cannot plan for merger or acquisition with another company. The company shall also comply with all the legal and the regulatory norms. They shouldabide by the business and ethical code of conduct of the company. Further, the Board has
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