MKT30016 Strategic Marketing Assignment
20 Pages5286 Words137 Views
Swinburne University of Technology
Added on 2020-05-08
MKT30016 Strategic Marketing Assignment
Swinburne University of Technology
Added on 2020-05-08
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Running head: MARKETING STRATEGY AND PLANMarketing Strategy and PlanName of the studentName of the universityAuthor note
1MARKETING STRATEGY AND PLANTable of ContentsPortfolio reflection...........................................................................................................................2Marketing plan reflection................................................................................................................3Marketing lessons learned...........................................................................................................3Lessons from team work..............................................................................................................3Newspaper article 2 analysis...........................................................................................................5Case synopsis...............................................................................................................................5Key stakeholders involved...........................................................................................................6Probable response........................................................................................................................7Newspaper article 3 analysis...........................................................................................................7Case synopsis...............................................................................................................................7Key stakeholders involved...........................................................................................................9Probable response........................................................................................................................9Newspaper article 4 analysis.........................................................................................................10Case synopsis.............................................................................................................................10Key stakeholders involved.........................................................................................................11Probable response......................................................................................................................12Newspaper article 5 analysis.........................................................................................................13Case synopsis.............................................................................................................................13Key stakeholders involved.........................................................................................................13
2MARKETING STRATEGY AND PLANProbable response......................................................................................................................14Reference.......................................................................................................................................15
3MARKETING STRATEGY AND PLANPortfolio reflection Reviewing and critically analyzing various articles related to business scandals andethical issues helped me to align the marketing theories learned by me in the semester. Criticalanalysis of the business articles helped me to determine the aspects that need to be considered bythe business organizations in preventing the emergence of ethical and other business issues. Oneof the key marketing theories being learned by me in the semester is relationship marketing. Ihave effectively applied this theory in my critical analysis of the articles. In the critical analysisof the ethical issues being faced by Richmond football club, I have used this theory inrecommending steps to overcome the issues. Due to critically analyzing the articles with the helpof the theories, I gain the understanding about various aspects and advantages of these theoriesand the factors need to be considered in implementing these theories. Implementation of therelationship marketing theory in the case study of Richmond football club helped me to gain thepractical knowledge about this theory and how it can be beneficial for the organization. Another example of theory being used by me in the critical analysis is the marketsegmentation theory. I have used this theory in evaluating the issue being faced by Meat andLivestock Australia due to their wrong portrayal of Hindu god. In this case also, I have learnedthe importance of effectively determining the target market requirement before catering to thetarget customers. Critical analysis of this article helped me to gain an understanding about thefactors that should be considered by the business organizations in initiating the promotionalactivities to reach out to the target customers. Another case article being discussed by me isabout the frequent technical snag being faced by Air Asia in the recent years. In this case, I have
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