Marketing Strategy and Plan | New Zealand Election Commission

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
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MARKETING STRATEGY AND PLAN1
Executive Summary:
This report is prepared to understand the management decision problem of the New Zealand
Election Commission and their major research objectives and problems in finding out ways for
engaging more and more citizens in the voting system. New Zealand Election Commission have
found that though a majority of the citizens are enrolled with the electoral roll and are voting for
the state elections, there are still significant percentage of the community which are left out from
electoral roll and a certain percentage of the community who are enrolled in the electoral roll but
do not participate in the voting process for the state election. In this report, the qualitative
research of the election commission of New Zealand have been analyses and based on that
recommendations have been made to address the major research problem.

MARKETING STRATEGY AND PLAN2
Table of Contents
Background and problem definition................................................................................................3
Method.............................................................................................................................................4
Findings...........................................................................................................................................4
Barriers to Maori community......................................................................................................5
Issues with the female voters.......................................................................................................5
Pacific people non-voters............................................................................................................6
Barriers to Chinese migrants.......................................................................................................6
Recommendation.............................................................................................................................6
References and bibliography...........................................................................................................9