Running Head: Marketing Strategy and PlanMARKETING STRATEGYAND PLAN[Document subtitle]
Marketing Strategy and Plan 1IntroductionDiet coke is considered as a sugar-free soft drink which is provided by the Coca-Cola organization. It is a type of coke which also maintains the health of the people with their taste and preferences. There is a huge demand for drinking products in the Irish market. Most of the people are maximum depends on the drinking products such as tea, milk, cold-drink, and soft-drink (Friedman, 2016). All these drinks give the feeling of comfort to them. The given us provide us knowledge of marketing campaign and initiatives of the Coca-Cola towards the soft-drink market of the Irish. It is considered the top soft-drink company of the Irish offering different types of products to its consumers.Answer 1Ireland is considered one of the biggest per capita consumers of tea in the overall world. It is significantly similar to the culture of UK. The culture of Irish team is a combination of different elements such as citizens of Ireland usually taken tea with sugar or milk and is little stronger or spicier than the traditional English Blend (Islam, 2013). There are various reasons for the culturalstrength of tea in the Irish market, some of them are following:Having tea is considered as a household task for Irish people. It is their first priority of Irish citizens.Tea is considered as a ground for welcome people. Offering a cup of tea is considered thebackbone of the Irish hospitality.As per the culture of Irish, tea is considered the main source of their comfort which gives the feeling of relaxing and comfort to them. It is considered the symbol of their hospitality services.
Marketing Strategy and Plan 2All these reasons make the tea very popular among the Irish people. Having a cup of tea gives large satisfaction to the Irish people (Solomon, 2014). Thus, it can be said that there is a strong relationship between the demand for the tea and satisfaction of people.The culture of every country is different from others. Diet cock achieved high growth in the market of the Ireland. It places itself in the eyes of customers. It satisfies the different levels of cultural meaning which are following:National cultural level: It is a type of culture that deals with the awareness of cultural patterns and dynamics by nationality. As per the given case, it can be said that the diet coke placed itself in national cultural level in an efficient manner. This will give the opportunity to the organization to continue to enhance its sale by providing large satisfaction to customers of the whole nation. With the diet coke, the organization is able to build international outsourcing relationships which helpful in capturing the other potential market of the different countries.It mainly attacks the market share of the different products that are outside the traditional fuzzy soft drinks market. This will be helpful in placing a significant position and minimize the market share of tea. In Ireland, tea is considered the most desirable social drinks then it is necessary for the Coke diet to come with a better plan with better quality.The management of the Coca-Cola faced various problems in marketing of the diet coke. It is because the Irish culture demands tea rather than any other soft drink or diet drink because it gives them a feeling of comfort and they mostly attached with the tea. The most important problem faced by Coca-Cola is sexuality. It means that the Coca-Cola does not include women inadvertisement of Diet coke. This influences the population in large context. Due to this, women are not attract towards the diet coke and they do not like to use it more in their life. On the other
Marketing Strategy and Plan 3hand, creating demand for soft drinks is considered very difficult for the organization. But, in theUSA sale of the diet coke is higher than the Ireland which brings a challenge in front of the organization to establish diet coke in the Irish market. Adopted porter five forces model or the PESTEL analysis helps the organization to analyze its internal or external factors in an efficient manner. This will help the organization in creating market demands for its product. With the helpof Porter analysis, the organization can significantly measure the demand and behavior of competitors as well as customers who can further utilizing in developing an appropriate strategy for product development and promotion of the diet coke in the target market of the Ireland or the other country (Dahl, 2014). The organization can resolve its all problems by adopting appropriate promotion strategy and adding attractive features of its diet coke. This might prove helpful in attracting the attention of people in large context. Answer 2 It can be said that every organization chooses men for doing advertisements of their soft drinks. They don't choose women to do their advertisement. There can be several reasons behind it. The first and the foremost reason behind it can be that the soft drink which is advertised by women is not suitable for the health of women (Wilson, 2012). If a woman is doing an ad for a soft drink, itmeans that it is healthy for both women and men. On the other hand, it is also considered that advertisement of soft drinks by women may be against the culture of their regions which influence the sale in a larger context. Furthermore, Coco-cola knows the facts that drinking diet coke may harm the body of women. Diet coke made with such ingredients which have presence sugar in large quantity. The presence of sugar may enhance the weight of women. It is the main reason behind for which women do not select for promoting the product further (Deans, 2016). Today, women are considered the most concerned about their health and they like those products
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Marketing Campaign and Initiatives of Coca-Cola in the Irish Soft Drink Marketlg...
Marketing Strategy and Plan for Diet Coke in Irelandlg...