Marketing Strategy and Plan of Coca-Cola : Report

Added on - Sep 2019

Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 14 pages
Running Head: Marketing Strategy and PlanMARKETING STRATEGYAND PLAN[Document subtitle]
Marketing Strategy and Plan1IntroductionDiet coke is considered as a sugar-free soft drink which is provided by the Coca-Colaorganization. It is a type of coke which also maintains the health of the people with their tasteand preferences. There is a huge demand for drinking products in the Irish market. Most of thepeople are maximum depends on the drinking products such as tea, milk, cold-drink, and soft-drink (Friedman, 2016). All these drinks give the feeling of comfort to them. The given usprovide us knowledge of marketing campaign and initiatives of the Coca-Cola towards the soft-drink market of the Irish. It is considered the top soft-drink company of the Irish offeringdifferent types of products to its consumers.Answer 1Ireland is considered one of the biggest per capita consumers of tea in the overall world. It issignificantly similar to the culture of UK. The culture of Irish team is a combination of differentelements such as citizens of Ireland usually taken tea with sugar or milk and is little stronger orspicier than the traditional English Blend (Islam, 2013). There are various reasons for the culturalstrength of tea in the Irish market, some of them are following:Having tea is considered as a household task for Irish people. It is their first priority ofIrish citizens.Tea is considered as a ground for welcome people. Offering a cup of tea is considered thebackbone of the Irish hospitality.As per the culture of Irish, tea is considered the main source of their comfort which givesthe feeling of relaxing and comfort to them. It is considered the symbol of theirhospitality services.
Marketing Strategy and Plan2All these reasons make the tea very popular among the Irish people. Having a cup of tea giveslarge satisfaction to the Irish people (Solomon, 2014). Thus, it can be said that there is a strongrelationship between the demand for the tea and satisfaction of people.The culture of every country is different from others. Diet cock achieved high growth in themarket of the Ireland. It places itself in the eyes of customers. It satisfies the different levels ofcultural meaning which are following:National cultural level: It is a type of culture that deals with the awareness of culturalpatterns and dynamics by nationality. As per the given case, it can be said that the dietcoke placed itself in national cultural level in an efficient manner. This will give theopportunity to the organization to continue to enhance its sale by providing largesatisfaction to customers of the whole nation. With the diet coke, the organization is ableto build international outsourcing relationships which helpful in capturing the otherpotential market of the different countries.It mainly attacks the market share of the different products that are outside the traditionalfuzzy soft drinks market. This will be helpful in placing a significant position andminimize the market share of tea. In Ireland, tea is considered the most desirable socialdrinks then it is necessary for the Coke diet to come with a better plan with better quality.The management of the Coca-Cola faced various problems in marketing of the diet coke. It isbecause the Irish culture demands tea rather than any other soft drink or diet drink because itgives them a feeling of comfort and they mostly attached with the tea. The most importantproblem faced by Coca-Cola is sexuality. It means that the Coca-Cola does not include women inadvertisement of Diet coke. This influences the population in large context. Due to this, womenare not attract towards the diet coke and they do not like to use it more in their life. On the other
Marketing Strategy and Plan3hand, creating demand for soft drinks is considered very difficult for the organization. But, in theUSA sale of the diet coke is higher than the Ireland which brings a challenge in front of theorganization to establish diet coke in the Irish market. Adopted porter five forces model or thePESTEL analysis helps the organization to analyze its internal or external factors in an efficientmanner. This will help the organization in creating market demands for its product. With the helpof Porter analysis, the organization can significantly measure the demand and behavior ofcompetitors as well as customers who can further utilizing in developing an appropriate strategyfor product development and promotion of the diet coke in the target market of the Ireland or theother country (Dahl, 2014). The organization can resolve its all problems by adoptingappropriate promotion strategy and adding attractive features of its diet coke. This might provehelpful in attracting the attention of people in large context.Answer 2It can be said that every organization chooses men for doing advertisements of their soft drinks.They don't choose women to do their advertisement. There can be several reasons behind it. Thefirst and the foremost reason behind it can be that the soft drink which is advertised by women isnot suitable for the health of women (Wilson, 2012). If a woman is doing an ad for a soft drink, itmeans that it is healthy for both women and men. On the other hand, it is also considered thatadvertisement of soft drinks by women may be against the culture of their regions whichinfluence the sale in a larger context. Furthermore, Coco-cola knows the facts that drinking dietcoke may harm the body of women. Diet coke made with such ingredients which have presencesugar in large quantity. The presence of sugar may enhance the weight of women. It is the mainreason behind for which women do not select for promoting the product further (Deans, 2016).Today, women are considered the most concerned about their health and they like those products
Desklib Logo
You are reading a preview
Upload your documents to download or

Become a Desklib member to get access