Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan

MARKETING STRATEGY AND PLAN 2
Table of Contents
Introduction.................................................................................................................................................3
SWOT analysis of Woolworths...................................................................................................................3
Strengths..................................................................................................................................................3
Weaknesses.............................................................................................................................................4
Opportunities...........................................................................................................................................5
Threats.....................................................................................................................................................5
Competitor analysis.....................................................................................................................................6
Identify market opportunities from the analysis for the organization through developing an Ansoff
Opportunity Utilization analysis..................................................................................................................7
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

MARKETING STRATEGY AND PLAN 3
Introduction
Woolworths is one of leading retail supermarket that deals with the name of Woolworths brand
all through South Africa as well as by the franchise operation in South Africa as well as selected
African nations in Middle East. Woolworths provides several products to customers like food,
clothing as well as general products. Along with this, Woolworths has 160 franchise stores as
well as 250 corporate throughout South Africa and Middle East (Woolworths Holdings Limited,
2019). This report conducts the SWOT analysis, competitor’s analysis as well as, addresses the
marketing opportunities for the company by using the Ansoff opportunities utilization
assessment.
SWOT analysis of Woolworths
Strengths
Strength is illustrated as what each company does finest in its range of operation ad that can aid
to gain a competitive advantage among competitors. The given below is the strength related to
Woolworths:
Market leadership:
The Australian retail sectors are regulated via two competitors such as Woolworths and Coles as
both are market players. In such way, Woolworths has kept about 80% of market share as well
as, it has considerably declined threat for rivalry (Belton, 2017).
Segment penetration:
Woolworths is initiated by targeting wealthy group because it makes sure that company will have
well stock with upscale brand. Moreover, supermarket chain has initiated to move into lower
worth segments by making sure that private labels would have worth brands. Therefore, in the

MARKETING STRATEGY AND PLAN 4
current time, it has strong presence due to offering a range of products and services in South
Africa (Harding, 2017).
Employee policies:
Woolworths can be entailed as very people savvy managers. In spite of utilizing highly diverse
set related to individuals, Woolworths can always aware to make sure that workforces are highly
proficient as well as courteous. To make sure the satisfaction, the company should provide
bonuses as well as perks on a regular basis to workforces apart from salary (Wee, 2017).
Good Customer tracking:
Woolworths can continue tracking the consumers by business analytics techniques particularly
created for purpose as well as social media assessment. It also maintains the tracking of
consumer shopping bills as well as makes sure that their shelves is constantly stock with the fast-
moving goods (Cordell, & Thompson, 2019).
Promotions:
Woolworths consider the aggressive approach for promotions in which, every consumer are
informed about its current offers. The company also focuses on a value proposition as well as try
to maintain entry-level rates at minimum rate in market (Badii, Tiemann, Faulkner, & Hartley,
2018).
Weaknesses
Weaknesses are illustrated as the areas in which business or brand has required for making
improvement. Following are some weaknesses of Woolworths:
Confused positioning: