Marketing Strategy and Plan | Assignment (Doc)

Added on - Oct 2019

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Running head: MARKETING STRATEGY AND PLANMARKETING STRATEGY AND PLANName of the StudentName of the UniversityAuthor note
1MARKETING STRATEGY AND PLANTable of ContentsIntroduction......................................................................................................................................1Summary of the Key Insights..........................................................................................................1Recommendations............................................................................................................................3Conclusion.......................................................................................................................................5References........................................................................................................................................6
2MARKETING STRATEGY AND PLANIntroductionActive wear Industry is an industry that offers different types of apparels for thecustomers from clothing, footwear, accessories and others for both men and women. Active wearindustry has significantly shown improvement over the years in the global market and isexpected to increase further due to rising demand (O’Sullivan et al., 2017). The new start up thatis being initiated by a pair of friends in the name of Bam-Ba-Lam is an active were companyoffering different type of active wear products for men and women. The product aims at thecustomers that like going to gym, yoga and running. The brand is focused at making active wearclothing only for gym and yoga presently (Horton, Ferrero-Regis & Payne, 2016). Themacro environmental and micro environmental analysis has been conducted along with industryanalysis to get an insight of the market in which this new startup is operating.The paper aims at offering key insights from the findings of previous papers based onfactors such as industry analysis, micro and environment factors, customer analysis, competitoranalysis and others. Further, the paper suggests few recommendations on key insights to help thecompany attain success.Summary of the Key InsightsIn response to the findings of the previous papers it can be seen that the major insight ison the macro environmental factors affecting the active wear industry of Australia. From themacro environmental factors it is seen that the industry of active wear is facing high risk frompolitical and environmental factors and moderate risk from technological and legal factors(Emerson, 2017).This is because there is high tariff for trade in China and US and alsopolyester shortage is seen in the world which forms an integral raw material for the production of
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