Marketing Strategy and Plan

Running head: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
Name of the Student
Name of the University
Author’s Note

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MARKETING STRATEGY AND PLAN
Topic - ABC bank introducing the concept of credit card rewards to immigrants who have
recently moved to Canada
Name of the Company – ABC Bank
Abstract
The article reviews the concept of credit card reward points to the immigrants who recently
moved to Canada. For the immigrants the bank have introduced the Alexa credit card that
offers the immigrants 20,000 welcome points for the new member. A measurement is done
for the ability of spending and savings for building the credit score. The procedure of getting
the credit card for the new immigrants is described in the article and it would help to
understand the procedure and get the benefits of credit card.

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MARKETING STRATEGY AND PLAN
Table of Contents
Introduction................................................................................................................................3
Promotion...................................................................................................................................3
Conclusion..................................................................................................................................4
Bibliography...............................................................................................................................5