Porters Five forces Analysis

RUNNING HEAD: MARKETING STRATEGY AND PLAN
Marketing Strategy and Plan
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2MARKETING STRATEGY AND PLAN
Porters Five forces Analysis
Threat of entry of new firms
Google glass will face a moderate competition from the other competitive firms. In other
words, they will face a tough competition from the eye hospitals who might invent some kinds of
special eye glasses in order to give a stiff competition (Healey & Stephens 2017).
Threat of substitutes
Google glass is still in its stage of infancy. It is not well developed in all the places. There
is a chance that people might not be able to afford the same. In such cases they will only think
about going for some kinds of alternatives. They might switch over to other navigator apps that
can be easily installed in their smart phones.
Bargaining ability of customers
Customers have a strong bargaining ability in this aspect. This is because they might
easily switch over to other alternatives. There are associated threats like some eye problems that
might be developed by the customers. It can cause eye fatigue and also some visual problems as
well.
Power of supplier
The power of supplier is low as the Google glass is a very new technology and cannot
really switch over onto other suppliers rapidly. Thus they do not really have a large number of
options in this field.

3MARKETING STRATEGY AND PLAN
Competitive Rivalry
At the current scenario it can be said that the Google glasses are having a moderate
chance of Competitive Rivalry. Though they are trying to initiate a very new, innovative and
modern kind of wearable technology but at the same time, there is a chance that the customers
might not like this product in the first instance.
Steeple Analysis
Socio-cultural
The workforce of UK is very well developed as they have a multi cultural workforce.
This will be helpful in appealing to a large number of customers belonging from different parts
of the world.
Technological
UK is one of the technologically advanced countries in the world. Thus it is advantageous
for the company to launch their business in UK as they will be able to get all the modern and
updated technological methods for increasing their business (More, Probert & Phaal, 2015).
Economic
Low interest rate has been a setback for some of the business firms in the organization.
As a result of this, there is a chance that Google Glass Company might face a bit of problem.
However it is predicted by analysis that there is no such chance of another fall in the interest rate
in the coming days.