Marketing Strategy and Plan of Nestle

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Added on 2021-05-31

Marketing Strategy and Plan of Nestle

Added on 2021-05-31

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Running head: Marketing strategy and plan Marketing strategy and plan

Marketing strategy and plan Table of ContentsIntroduction.................................................................................................................................................3Situational analysis......................................................................................................................................3PESTLE analysis........................................................................................................................................4SWOT analysis.........................................................................................................................................5Competitive analysis................................................................................................................................6Consumer buyer characteristics..............................................................................................................8Target market, positioning and branding analysis...................................................................................8Marketing mix.........................................................................................................................................9Conclusion.................................................................................................................................................10References.................................................................................................................................................102

Marketing strategy and plan Introduction The main aim of this task is to explain and analyze the marketing strategy and plan for the company. Nestle company and chocolate products have been chosen in the task to grow and explore the business globally. Nestle is leading food and beverage Corporation in the world. It has been able to make a strong and attractive image in the market by providing unique quality of products and services to the consumers. Before entering a foreign market, situational analysis is done by the company to analyze and identify the risks and challenges of the market. In addition, the paper explains that how the organization uses segmentation, targeting and positioning strategies to stand out against the competitors. Apart from this, marketing mix strategies are also initiated by Nestle to stay in the competitive market. Further detail of the task has been detailed below. Nestle was established in 1866 by Henri Nestle with its headquartered is situated in Vevey Vaud,Switzerland. It is one of the biggest food Corporations across the world analyzed by revenue and other metrics. The company operates its business activities and operations in more than 194 countries with the help of potential employees. There are approx 335,000 workforce employs in the organization (Nestle, 2018). Nestle offers variety of products to the consumers including medical food, bottled water, confectionary, dairy products, coffee and tea, baby food, snacks and pet foods. The selected product is chocolate and confectionary. The company produces and launches tasty and delicious chocolates within the organization. Nestle offers milk chocolates with delicious taste for the consumers. The firm is enhancing and improving the quality of life and contributing to healthier future (Nestle, 2018). The Corporation is one of the leading FMCG Corporation in all over the world. It has been noted that the company has adopted the global culture for collecting information about the new countries business environment for expanding and flourishing the business in the international market (Enama, 2017). Situational analysisThe situational analysis may be defined as the collection of methods and technqiues that managers and leaders use to evaluate an organization’s macro and micro environment to understand and know the company’s capabilities, business environment and customers. Nestle 3

Marketing strategy and plan uses SWOT analysis, and Pestle analysis to know and evaluate the plans, policies and strategies of the competitors as it also helps overcome the rivalries in the marketplace. Situational analysis is essential to implement a marketing plan for the company (Siddik, 2016).PESTLE analysis External analysis is done by the company to eliminate and reduce the challenges and risks of the marketplace. For this purpose, PESTLE analysis has drawn below. Political factors: Nestle operates its business functions and activities in approx 194 countries with maintaining regulatory and hygiene environment that can affect the activities and operationsof the firm. The rules and regulations fixedby the government is quite different in various countries. It has been analyzed that the Nestle must focus on these political elements such as taxation, rules, legislations and import export excise duties. It has been analyzed that Nestle promotes and encourages the government health procedures by maintaining the legislations, standards and rules (Grade, 2013). Economic factors: It is one of the foremost issues for Nestle is foreign exchange swings as it has a vital impact on the outcomes of the firm. In addition, different nations maintain different economy and they are completely different from each other. In addition, exchange rate, recession, income level, changing inflation rate and economic growth rates also affect the purchasing power of the customers in the international market. It has been stated that the organization has to fix the different economic policies, rules and standards in order to handle the different market segments. An analysis report should be made by Nestle on daily basis to get the sufficient facts and knowledge related to the deflation and income level of people (Wells et al, 2012).Social factors: The culture, thoughts, ideas, tradition, morals, beliefs, and traditions of the consumers could affect the activities of the firm. It has been further evaluated that the firm should understand the changing attitude and belief of the consumers to beat the consumers. The organization needs to focus on the social factors to gain competitive benefits (Nestle, 2013).Technological factors: Latest and innovative technologies are used by the company to produce new products. E-commerce and internet are significant techniques and tools to monitor in the 4

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