Assignment Marketing Strategy and Planning Process

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Added on 2019-11-12

Assignment Marketing Strategy and Planning Process

Added on 2019-11-12

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Running Head: MARKETING STRATEGY AND PLANMARKETING STRATEGY AND PLAN

Assignment Marketing Strategy and Planning Process_1

MARKETING STRATEGY AND PLAN2Table of ContentsPART 1: Strategic Marketing..........................................................................................................3Creating Value for Customers......................................................................................................3Role of the Customer in the Company's Strategic Plan...............................................................3SWOT analysis............................................................................................................................4Competitive Analysis...................................................................................................................5Part 2 - Customer Satisfaction, Loyalty, Management and Empowerment....................................6Customer Empowerment..............................................................................................................6Customer satisfaction...................................................................................................................6Customer Relationship Management...........................................................................................7Customer privacy.........................................................................................................................8Bibliography....................................................................................................................................9

Assignment Marketing Strategy and Planning Process_2

MARKETING STRATEGY AND PLAN3PART 1: Strategic MarketingCreating Value for Customers Wells Fargo creates the value for customers in a different manner. The company identifies the people as team members, not employees because people have used as essential resources. Furthermore, teamwork helps Wells Fargo to deliver added value to the customer in the baking service industry, USA. It is relied on making relationship hence it creates a positive image in the customer’s mind because team member makes a relationship with customers as they make a relationship with each other (Verschoor, 2016). It builds trust every day by behaving ethically, rewarding open, two-way communication and honest and keep ourselves liable for decision making and action. It gives values to customers by considering the rights of customers in each action. It creates value for customers by promoting diversity in each aspect of the organization and at each of business process. It also delivers added value to customers by prompt solving the queries of customers (Cavico, and Mujtaba, 2017). It is also effective to gain competitive advantages. Role of the Customer in the Company's Strategic Plan Strategic planning is a procedure which enables the business to allocate its resources in order to grab the opportunities in the marketplace (Peppers, and Rogers, 2016). Following charts shows the role of the customer in the strategic plan of Wells Fargo: Table 1:Role of the Customer in the Company's Strategic Plan Wells FargoValueProposition/ClusterTarget Segment+Key benefits offered+Unique capabilitiesValue propositionPeople whose age is38 yearsAccess online accountand bill pay, andPrimary e-bankingproductsWells Fargo OFSprovides innovative

Assignment Marketing Strategy and Planning Process_3

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Assignment Marketing Strategy and Planning Process